Customer Journey Mapping Manager

Merand Recruitment; Cape Town; On-site; ZAR 600,000 - 1,200,000; Full time

Job summary

A leading recruitment company seeks a Customer Journey Mapping Manager to optimize the customer experience across all touchpoints. The successful candidate will be responsible for understanding customer needs, mapping their journey, and collaborating with teams to enhance satisfaction. This role requires a relevant tertiary qualification and 1-3 years of experience in a senior marketing or CRM position.

Qualifications

• 1 - 3 years’ experience in a senior Marketing / CRM role is essential.
• Basic knowledge of data analysis is desirable.
• Knowledge of customer relationship management and marketing processes is crucial.

Responsibilities

• Develop detailed customer journey maps and analyze key pain points.
• Lead projects to enhance customer satisfaction and collaborate across teams.
• Use data to inform decision-making and prioritize improvements.

Skills

UX / UI principles

Journey mapping tools

Interpersonal skills

Data and trend analysis

People leadership

Education

Relevant tertiary qualification in Marketing / IMM / Business Management

Grade 12 or equivalent

Job description

The Manager : Customer Journey Mapping reports directly to the Head of Customer Experience and is responsible for designing, implementing, and optimizing the end-to-end customer experience across all touchpoints. In this role, you'll understand customer needs, map their journey, identify pain points, and collaborate with teams to improve and personalize the experience. You’ll translate the corporate strategy into a customer experience strategy for company’s non-remittance products across all brands, while analyzing customer life cycles and touchpoint interactions to recommend customer-centric improvements.

Responsibilities :

• Develop detailed maps of the customer journey across all stages and touchpoints.
• Analyze customer interactions and identify key pain points, opportunities for improvement, and areas for innovation.
• Collect and analyze customer feedback, behavior data, and performance metrics to gain insights into the customer experience.
• Use data to inform decision-making and prioritize improvements.
• Develop and implement strategies to enhance the customer journey and improve overall satisfaction.
• Collaborate with marketing, sales, product, and customer service teams to ensure a consistent and seamless customer experience.
• Lead and manage projects aimed at improving customer experience, ensuring they are delivered on time and within budget.
• Coordinate cross-functional teams to execute customer experience initiatives.
• Identify and implement best practices for customer engagement and satisfaction.
• Drive continuous improvement initiatives based on customer feedback and performance data.
• Communicate findings, strategies, and recommendations to stakeholders at all levels of the organization.
• Work closely with leadership to align customer journey strategies with business goals.
• Leverage CRM systems, customer experience platforms, and other technologies to enhance and streamline the customer journey.
• Stay up-to-date with industry trends and advancements in customer experience technology.
• Provide training and support to internal teams on customer journey best practices and tools.
• Foster a customer-centric culture within the organization.

Prerequisite Experience :

• Relevant tertiary qualification in Marketing / IMM / Business Management / (Essential).
• Grade 12 or equivalent (Essential).
• 1 - 3 years’ experience in a senior Marketing / CRM role (Essential).
• Basic knowledge of data analysis experience (Desirable).
• Relevant industry experience (Desirable).
• Knowledge of marketing & communication processes.
• Knowledge of customer relationship management / loyalty.
• Knowledge of customer management life cycle.
• Knowledge of market research / research & analytics / quantitative data and trend analysis.

Job Related Skills Required :

• Knowledge of UX / UI principles
• Experience with journey mapping tools
• Interpersonal skills
• Data and trend analysis skills
• Interpersonal & networking skills
• People leadership skills
• Only shortlisted candidates will be contacted
• If you do not receive any response after two weeks, please consider your application unsuccessful

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