Cryptocurrency Marketing Manager (Mossel Bay)

Placements24; Mossel Bay; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Healthcare coverage

Retirement savings plan

Professional development budget

Job summary

Placements24 is seeking a creative Cryptocurrency Marketing Manager to lead marketing efforts from Mossel Bay. You will build brand awareness, engage the crypto community, and drive user adoption for blockchain products and services.

You will develop and execute innovative strategies, manage social media and influencer programs, create compelling content, and collaborate with product and sales to align go-to-market plans.

Qualifications

• Proven experience as a Marketing Manager in crypto/blockchain.
• Strong digital marketing, SEO/SEM, and content marketing.
• Excellent written and verbal communication and presentation skills.
• Experience with community management and social media engagement.
• Ability to analyze data and derive insights.
• Bachelor’s degree in Marketing, Communications, or related field.

Responsibilities

• Develop and implement marketing strategies for cryptocurrency products.
• Manage social media channels, community forums, and influencer outreach.
• Create marketing content including blog posts, press releases, and ads.
• Analyze campaign performance and optimize strategies.
• Organize and participate in industry events, webinars, and conferences.
• Collaborate with product and sales for cohesive go-to-market plans.

Skills

Marketing management

Digital marketing

SEO

Content marketing

Social media

Analytics

Education

Bachelor's degree

Tools

SEO tools

Analytics tools

Social media platforms

Job description

About the Role

Our client is seeking a creative and results-driven Cryptocurrency Marketing Manager to lead their marketing efforts from Mossel Bay. This role is crucial for building brand awareness, engaging the community, and driving user adoption for our blockchain products and services. You will develop and execute innovative marketing strategies tailored to the unique landscape of the crypto and blockchain industry. If you have a passion for digital assets and a proven track record in marketing, particularly within a fast-paced tech environment, we encourage you to apply. You will be instrumental in shaping our market presence and communicating our value proposition to a global audience.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for cryptocurrency products and services.
• Manage social media channels, community forums, and influencer outreach programs.
• Create compelling marketing content, including blog posts, press releases, and ad campaigns.
• Analyze marketing campaign performance and optimize strategies for maximum impact.
• Organize and participate in industry events, webinars, and conferences.
• Collaborate with product and sales teams to ensure cohesive messaging and go-to-market plans.

Requirements

• Proven experience as a Marketing Manager, preferably within the cryptocurrency or blockchain industry.
• Strong understanding of digital marketing channels, SEO, SEM, and content marketing.
• Excellent communication, writing, and presentation skills.
• Experience with community management and social media engagement platforms.
• Ability to analyze marketing data and derive actionable insights.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to shape the brand narrative in a groundbreaking industry.
• Work in a beautiful coastal location with a supportive team.
• Comprehensive healthcare coverage and retirement savings plan.
• Professional development budget for marketing and crypto-related training.