Cross Business Unit Marketing Manager - Communication And Promotion

Bosch Group; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An established industry player is seeking an experienced Cross Business Unit Marketing Manager to enhance their Power Tools Department. This role involves implementing user journey strategies, optimizing marketing KPIs, and coordinating local campaigns. The ideal candidate will have over 7 years of operational marketing experience, a strong grasp of branding, and excellent communication skills. Join a diverse workforce committed to innovation and excellence, where your contributions will drive significant impact in the marketing landscape. If you're passionate about marketing and eager to grow, this opportunity is perfect for you.

Qualifications

• 7+ years in operational marketing with a focus on promotions.
• Strong expertise in branding and media activation.

Responsibilities

• Implement user journey strategies for end users and retail partners.
• Deliver marketing packages and train internal staff and partners.

Skills

Analytical Skills

Team Player

Communication Skills

Marketing Knowhow

User Journey Management

Education

Grade 12 / Matric

Degree / Diploma in Marketing

Tools

Marketing Tools

Local Agency Management

Job description

Robert Bosch South Africa is looking to employ an experienced Cross Business Unit Marketing Manager (Communication and Promotion) in the Power Tools Department. The successful incumbent will be responsible for the following:

1. Implement a holistic business unit user journey in the country towards end users and retail partners based on global brand strategy marketing concepts and specific promotion guidelines in close cooperation with regional marketing functions and sales.
2. Contribute to the steering of commercial targets.
3. Deliver excellence in and optimization of KPIs in the country.
4. Deliver marketing packages and train internal staff, sales, and external retail partners on marketing concepts (including new product launches) as well as new marketing tools.
5. Plan and execute local campaigns and activations on the applicable offline and online transfer prices with the regional target price responsible.
6. Contribute to the development of promotions in collaboration with the responsible target price manager.
7. Gain and provide user insights.
8. Proofreading and local adaptations of marketing assets.
9. Support local retailers with activations.
10. Coordinate local agencies and external resources.
11. Contribute to the marketing sales presentation process.
12. Provide marketing forecasting when needed.

Key stakeholders: regional business units, cross business unit target price marketing teams, lead marketing manager, local cross business unit marketing teams, and sales.

Qualifications: Grade 12 / Matric and a Degree / Diploma in Marketing or related field.

Experience Required: At least 7 years experience in operational marketing in a similar environment and role. Very good marketing knowhow along all promotions. Functional expertise in local offline and if required online media activation, local agency management. High expertise in branding. Understanding of offline and online landscapes. Right communication skills to make topics understood in the broader context of Marketing, Sales, and User journey management.

Personal Characteristics: Analytical, team player, willingness to learn and grow, result and action-oriented, self-driven, passionate.

Additional Information: By choice, we are committed to a diverse workforce. By responding to this advert, you consent to Bosch SA (Pty) Ltd to the processing of your personal information for recruitment purposes and confirm that any personal information has been submitted voluntarily. Applicants will be requested to fill in and sign a POPIA Act Consent form.

Only shortlisted candidates will be contacted.

Remote Work: Employment Type: Key Skills Experience: years Vacancy: 1