CRM Specialist

Jobtailor; Johannesburg; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Jobtailor in Johannesburg is seeking a CRM Campaign Manager to coordinate end-to-end email and CRM initiatives using Braze. You will build, test, and deploy campaigns while ensuring compliance with POPIA and internal policies.

You will collaborate with Marketing, Creative, Brand, Digital, Data, and Technology teams to optimise customer journeys, run A/B tests, and monitor delivery, template rendering, and performance across channels.

Qualifications

• Experience planning and executing CRM campaigns across multiple channels.

Responsibilities

• Coordinate, build, test, and deploy CRM campaigns across Braze channels.
• Manage campaign requirements from brief to deployment and post-send validation.
• Collaborate with Creative, Copy, Brand, Digital, and Marketing teams to adapt assets.
• Ensure campaigns respect customer preferences, POPIA, and internal policies.
• Perform and document pre-deployment QA checks for every campaign.
• Set up and interpret A/B or multivariate tests on subject lines, content, and send times.
• Coordinate delivery with CRM, Marketing, Creative, Brand, Digital, Data, and Technology teams.
• Maintain automated customer journeys and investigate delivery or template issues.

Skills

CRM Campaign Management

Email Marketing Automation

A/B Testing

Stakeholder Engagement

Cross-Functional Collaboration

Deadline Management

Prioritization

Braze Marketing Certification

HTML/CSS for email templates editing

Education

Diploma or degree in Marketing, Digital Marketing, or a related field

Tools

Braze

Marketing Automation Platforms

HTML/CSS

Job description

Responsibilities

• Coordinate, build, test, schedule, and deploy business-as-usual CRM campaigns across Braze channels
• Manage campaign requirements from an approved brief through to deployment and post-send validation
• Work with Creative, Copy, Brand, Digital, and Marketing teams to adapt assets for each channel
• Ensure campaigns respect customer communication preferences, POPIA requirements, and applicable internal policies
• Complete and document pre-deployment QA checks for every campaign
• Set up, monitor, and interpret A/B or multivariate tests covering subject lines, content, creative treatments, calls to action, and send times
• Coordinate campaign delivery with CRM, Marketing, Creative, Brand, Digital, Data, category management, and Technology teams
• Maintain automated customer journeys, support campaign optimisation, test new Braze functionality, and investigate campaign delivery, template-rendering, link, and platform-related issues

Requirements

• Diploma or degree in Marketing, Digital Marketing, or a related field
• Solid experience in email or CRM
• Hands-on experience with marketing automation platforms
• Basic understanding of customer segmentation and personalisation
• Ability to work to deadlines in a fast-paced environment
• Ability to work cross-functionally with marketing, creative, and data teams
• Strong stakeholder engagement
• Ability to prioritise and manage multiple campaigns simultaneously
• Experience with Braze or similar customer engagement platforms (advantage)
• Knowledge of HTML/CSS for email template editing (advantage)
• Experience in retail, FMCG, or loyalty marketing (advantage)
• Braze Marketing Certification (advantage)

Core Competencies

Demonstrates expertise in managing CRM campaigns, including coordination, testing, and deployment across various channels while ensuring compliance with customer preferences and internal policies. Proficient in utilizing marketing automation platforms like Braze to optimize customer journeys and campaign performance.

Highest-signal resume keywords

• CRM Campaign Management
• Braze Marketing Certification
• Email Marketing Automation
• A/B Testing
• Stakeholder Engagement

ATS Optimization Keywords

Hard Skills

• Email Marketing
• Campaign Optimization
• Customer Segmentation
• HTML/CSS
• Marketing Automation

Soft Skills

• Cross-Functional Collaboration
• Deadline Management
• Prioritization

Certifications & Qualifications

• Braze Marketing Certification

Industry Keywords

• Retail Marketing
• FMCG Marketing
• Loyalty Marketing
• Customer Engagement

Tools & Technologies

• Braze
• Marketing Automation Platforms