Crm Specialist

Initiate International; Johannesburg; On-site; ZAR 30 000 - 60 000; Full time

Job summary

A leading player in the online casino space is looking for a dynamic CRM Specialist to elevate customer relationships in Johannesburg. This exciting role blends data analysis with creativity, focusing on player engagement, retention, and personalized campaigns. You will collaborate with various teams to optimize CRM tools and implement innovative strategies that drive loyalty and conversion. If you thrive in a fast-paced environment and are passionate about iGaming, this is your chance to make a significant impact and lead transformative CRM initiatives.

Qualifications

• Proven experience in CRM and customer engagement roles.
• Advanced analytical skills for data-driven decision-making.

Responsibilities

• Develop and execute CRM strategies to enhance player engagement.
• Analyze player behavior and traffic sources for tailored strategies.

Skills

CRM Management

Data Analysis

Segmentation Strategies

Retention Marketing

Communication Skills

Project Management

Copywriting

Customer Engagement

Education

Degree in Marketing

Degree in Business

Tools

Xtremepush

Optimove

Job description

Job Description

A leading player in the online casino space is seeking a dynamic, data-savvy CRM Specialist in Johannesburg to elevate customer relationships.

This is an exciting opportunity to shape player experiences, drive conversion, boost retention, and deliver personalized engagement that encourages loyalty. The role involves blending data analysis with creativity—implementing segmentation strategies, executing multi-channel campaigns, and collaborating across departments to ensure impactful interactions.

If you are passionate about iGaming, thrive in a fast-paced environment, and prioritize player-centric approaches, this could be your ideal next move. Your key responsibilities as the CRM Specialist in Johannesburg, South Africa, include:

1. Developing and executing innovative CRM strategies to enhance player engagement, retention, and lifetime value.
2. Analyzing player behavior, traffic sources (including ITG, SEO, Affiliates), and regional patterns to tailor conversion strategies.
3. Creating and managing multi-channel campaigns focusing on segmentation, personalization, and real-time engagement.
4. Collaborating with Acquisition, Product, Games, Design, Player Development, and Customer Support teams to align CRM goals with business objectives.
5. Optimizing CRM tools such as Xtremepush and Optimove to monitor player journeys and behavioral trends.
6. Working with the CRM Operations team to ensure timely, high-quality campaign delivery.
7. Briefing and reviewing creative assets with the Design team to uphold industry standards.
8. Coordinating with the Games team for promotional activities around top-performing games and campaigns.
9. Partnering with Player Development to craft targeted campaigns for VIP and high-value players.
10. Leading A/B testing to refine strategies and improve performance.
11. Monitoring campaign metrics like open and click-through rates for continuous improvement.
12. Maintaining transparency with stakeholders through detailed promotion plans.
13. Staying informed on industry trends, competitor tactics, and CRM innovations.
14. Implementing an omni-channel approach with real-time and onsite messaging for seamless communication.
15. Acting as a brand ambassador through responsive and thoughtful customer engagement.

Requirements for this role include:

1. A degree in Marketing, Business, or a related field.
2. Proven experience in CRM, retention marketing, or customer engagement roles.
3. Solid experience with CRM platforms such as Xtremepush and Optimove.
4. Excellent copywriting and promotional content creation skills.
5. Advanced analytical and reporting abilities for data-driven decision-making.
6. A strong understanding of segmentation, loyalty, and customer lifecycle strategies.
7. Knowledge of online gaming and iGaming industry regulations.
8. Outstanding communication and collaboration skills.
9. Ability to manage multiple projects in a fast-paced environment.
10. Previous experience in the online gaming or gambling industry.
11. Deep understanding of player psychology, gaming behavior, and monetization strategies.
12. Hands-on experience with loyalty programs and behavioral segmentation.

If you're ready to make an impact in online gaming, this is your chance to join a fast-growing team and lead impactful CRM initiatives. Apply now and let's level up together!