CRM & Promotions Manager

Initiate International; Cape Town; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading iGaming company in Cape Town is seeking an experienced CRM & Promotions Manager to drive player retention and engagement strategies. The ideal candidate will have 5+ years of experience in CRM, with a strong understanding of lifecycle management and campaign optimization. Responsibilities include designing retention strategies, managing multi-channel campaigns, and analyzing player behavior. This role offers a dynamic work environment focused on long-term player loyalty and brand connection.

Qualifications

• 5+ years’ experience in CRM/retention, including at least 2 years in a management role.
• Proven experience as a Retention Manager or CRM Manager in iGaming or sports betting.
• Experience in A/B testing, campaign analytics, and customer journey mapping.

Responsibilities

• Design and implement retention strategies for player engagement.
• Create and optimize CRM campaigns across multiple channels.
• Manage player lifecycle from onboarding to reactivation.
• Analyze campaign performance to identify trends and opportunities.
• Ensure compliance with gaming regulations across campaigns.

Skills

Data-driven strategy

Multichannel campaign management

Analytical skills

Project management

Communication skills

Education

Degree or diploma in Marketing, Business, or related field

Tools

CRM platforms (Optimove, Salesforce)

Advanced Excel/data skills

Job description

CRM & Promotions Manager required in Cape Town.

An exciting opportunity awaits an experienced CRM & Promotions Manager in Cape Town, South Africa. This is your chance to join a fast-expanding leader in the iGaming and Sports Betting space, taking full ownership of player retention and engagement strategies that drive loyalty and long-term value.

This role calls for a data-driven strategist with a creative edge, someone who understands the player lifecycle and knows how to transform insights into personalised campaigns that deliver measurable results. You’ll be at the forefront of CRM, promotions, and lifecycle management, ensuring players stay connected to the brand.

Duties and Responsibilities:

• Designing and implementing retention strategies that maximise player engagement and lifetime value.
• Creating, executing, and optimising CRM campaigns across email, SMS, push notifications, and in-app channels.
• Managing the full player lifecycle, from onboarding to reactivation, using segmentation and personalisation.
• Planning and delivering promotions, loyalty programs, and retention initiatives in collaboration with product and marketing teams.
• Analysing campaign performance and player behaviour to identify trends and opportunities.
• Partnering with BI, product, and marketing to align CRM activity with business goals.
• Ensuring compliance with responsible gaming and regulatory requirements across campaigns.
• Monitoring competitor activity and industry trends to maintain a cutting-edge retention approach.

Requirements:

• Proven experience as a Retention Manager, CRM Manager, or similar role in iGaming, sports betting, or digital entertainment.
• Strong knowledge of lifecycle management, CRM tools, and segmentation.
• Hands-on experience creating and optimising multichannel campaigns.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Excellent project management and communication skills.
• Passion for iGaming and a deep understanding of player behaviour.
• Degree or diploma in Marketing, Business, or related field.
• 5+ years’ experience in CRM/retention, including at least 2 years in a management role.
• Proficiency with CRM platforms (Optimove, Salesforce, or similar) and advanced Excel/data skills.
• Experience in A/B testing, campaign analytics, and customer journey mapping.