Crm Operations Specialist

Initiate International; Gauteng; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An exciting opportunity awaits at a fast-growing company in the online gaming industry, seeking a CRM Operations Specialist to enhance customer engagement strategies. In this dynamic role, you will manage campaign execution, collaborate with various departments, and ensure seamless player interactions. Your analytical skills will be essential in tailoring communications and optimising campaign performance. Join a passionate team committed to delivering a premium player experience, where your contributions will make a significant impact from day one.

Qualifications

• Hands-on experience in CRM operations and campaign management.
• Strong analytical skills and familiarity with customer data.

Responsibilities

• Coordinate and deliver CRM campaigns that are timely and relevant.
• Monitor KPIs and analyse campaign performance for improvements.

Skills

CRM Operations

Campaign Management

Data Analysis

Customer Segmentation

Cross-Functional Collaboration

Attention to Detail

User Experience Understanding

Education

Degree in Marketing

Degree in Business Administration

Tools

Xtremepush

Optimove

Job description

We're hiring on behalf of a fast-growing company in the online gaming industry—and they're looking for a highly organised, data-savvy CRM Operations Specialist to help elevate their customer engagement strategies.

This is a hands-on operational role where you'll collaborate across departments, manage campaign execution from start to finish, and ensure every player interaction is seamless, impactful, and well-timed.

If you're someone who thrives in fast-paced environments and has a passion for customer journeys and digital campaigns, this could be your next big move.

What you'll be responsible for :

1. Campaign Execution: Coordinate and deliver CRM campaigns (email, SMS, push notifications, in-app messaging) that are timely, relevant, and personalised.
2. Player Segmentation: Use data to tailor communications based on behaviour, preferences, and lifecycle stages.
3. Platform Management: Work with CRM platforms like Xtremepush, Optimove (or similar) to manage automation, track engagement, and optimise outcomes.
4. Quality Control: Test all campaigns, promotions, games, and rewards before they go live—ensuring everything meets quality standards and user expectations.
5. Cross-Functional Collaboration: Liaise with Product, Design, BI, Customer Support, and Player Development to align messaging and strategies across the board.
6. Reporting & Optimisation: Monitor KPIs, analyse campaign performance, and identify areas for improvement to increase player engagement and retention.
7. Troubleshooting: Act as a first line of support for CRM-related issues and player escalations, resolving them swiftly and professionally.
8. Compliance & Data Accuracy: Maintain the integrity of customer databases and ensure all CRM operations meet regulatory and internal policy standards.

What you'll bring to the table :

• A degree in Marketing, Business Administration, or a related field (or relevant experience)
• Hands-on experience in CRM operations, marketing operations, or campaign management
• Strong analytical skills and familiarity with customer data, reporting, and insights
• Experience with CRM software and automation tools such as Xtremepush, Optimove, or similar
• A proactive mindset with excellent attention to detail and organisational skills
• A collaborative approach—you're comfortable working with multiple teams and managing moving parts
• Knowledge of customer lifecycle marketing, segmentation, and retention strategies
• A deep understanding of user experience, particularly in the online or digital product space
• Previous experience in the iGaming, online casino, or sports betting sector
• Familiarity with loyalty and rewards programs
• Understanding of regulatory and compliance standards within the gaming industry
• Insight into player psychology and behaviour-driven marketing

Who you are :

• Self-motivated, energetic, and driven by results
• Passionate about CRM and player engagement
• Confident communicator with strong relationship management skills
• Comfortable working under pressure and juggling multiple priorities
• Solution-oriented and constantly looking for ways to improve the customer journey
• Committed to quality, accuracy, and delivering a premium player experience

This role is ideal for someone who wants to be deeply involved in the operational heartbeat of player communications.

You'll have the tools, the support, and the space to make a meaningful impact from day one.