CRM & Marketing Specialist

Telebest; Johannesburg; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading marketing firm in Johannesburg seeks an experienced CRM Manager to design and execute marketing campaigns. The ideal candidate will have over 8 years of experience in CRM, a strong knowledge of loyalty programs, and solid database management skills. Responsibilities include maintaining the Loyalty Club and planning CRM communication initiatives. This role requires excellent interpersonal skills and the ability to work under pressure.

Qualifications

• 8 years plus Marketing experience in CRM specialization.
• Ability to work under pressure and manage time effectively.
• Excellent writing and communication skills.

Responsibilities

• Design and monitor direct marketing promotions.
• Maintain Loyalty Club and execute acquisition strategies.
• Plan and implement CRM campaigns.

Skills

Sound knowledge of Loyalty Programmes

Database management and mining

Strong Excel Skills

Ability to communicate with customers

Attention to detail

Education

Marketing Diploma

Tools

SAS

CRM Campaign Dissemination Tool

Marketo

Contact Lab

Job description

Principal Accountabilities

• Design, execute and monitor direct marketing promotions, campaigns and interventions
• Monitor data quality, segmenting, marketing activities and assessment
• Communicate with corporate CRM regarding activities, planning, updating and co-ordinating
• Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base and implement an Always On maintenance strategy
• Attend to club requests, complaints and queries and monitor resolution within agreed timelines
• Plan and implement CRM campaigns and communication initiatives
• Track performance of CRM campaigns and draw up performance reports
• Draft all relevant corporate and guest communication
• Implement communications process to keep track of all communication
• Flexibility to work in line with client\'s operational requirements
• Always Present a professional and favourable image of the client

Experience

Essential: Sound knowledge of Loyalty Programmes; Principles of Direct Marketing; Database management and mining

Desirable: Marketing Diploma, 8 years plus Marketing experience in CRM (as a specialisation)

Technical Skills

• SAS or any CRM Campaign Dissemination Tool
• Contact Lab
• Touchbase Pro
• Strong Excel Skills & Data Mining & Analysis in order to execute accurate reporting on database.
• Marketo
• Excel

Key Skills and Competencies

• Computer literacy including MS Word, PowerPoint and Excel, Outlook
• Ability to communicate and liaise with internal and external customers
• Good interpersonal skills
• Ability to work under pressure
• Excellent writing skills
• Customer-focused
• Attention to detail
• High work standards
• Time management
• Punctual
• Flexible
• Team player

Person Profile

• Strong customer focus
• Self- motivated and disciplined
• Ability to work under pressure
• Ability to communicate at all levels
• Proven verbal, written and telephonic skills
• Organised and methodical
• Team player
• High degree of flexibility
• Culturally aware
• Resilient and pro-active