CRM & Marketing Specialist

Telebest; Johannesburg; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

A leading company is seeking an experienced CRM Marketing Specialist to design and execute marketing campaigns. The role demands extensive knowledge of loyalty programs and requires proficiency in database management. Ideal candidates should be self-motivated and capable of working under pressure, with strong communication skills to liaise with internal and external stakeholders.

Qualifications

• 8+ years of marketing experience in CRM.
• Sound knowledge of Loyalty Programmes and Direct Marketing principles.

Responsibilities

• Design and monitor direct marketing campaigns.
• Coordinate CRM activities and maintain the Loyalty Club.
• Draft corporate and guest communications.

Skills

Database management

Data Mining

Effective communication

Customer-focused

Time management

Education

Marketing Diploma

Tools

SAS

Marketo

Excel

Job description

Job Responsibilities

• Design, execute, and monitor direct marketing promotions, campaigns, and interventions.
• Monitor data quality, segmentation, marketing activities, and assessment.
• Coordinate with corporate CRM regarding activities, planning, and updates.
• Maintain Loyalty Club by executing acquisition strategies to grow the base, remarketing strategies to activate the base, and implementing an Always On maintenance strategy.
• Attend to club requests, complaints, and queries; monitor resolution within agreed timelines.
• Plan and implement CRM campaigns and communication initiatives.
• Track the performance of CRM campaigns and prepare performance reports.
• Draft all relevant corporate and guest communications.
• Implement communication processes to keep track of all communications.
• Work flexibly in line with the client's operational requirements.
• Maintain a professional and favorable image of the client.

Experience

Essential: Sound knowledge of Loyalty Programmes, Principles of Direct Marketing, Database management and mining.

Desirable: Marketing Diploma, 8+ years of marketing experience in CRM (as a specialization).

Technical Skills

• SAS or any CRM Campaign Dissemination Tool
• Contact Lab
• Touchbase Pro
• Strong Excel skills, Data Mining & Analysis for accurate database reporting.
• Marketo, Excel

Key Skills and Competencies

• Computer literacy: MS Word, PowerPoint, Excel, Outlook
• Effective communication and liaison with internal and external customers
• Good interpersonal skills
• Ability to work under pressure
• Excellent writing skills
• Customer-focused
• High work standards
• Time management, Punctuality, Flexibility
• Team player

Person Profile

• Self-motivated and disciplined
• Ability to communicate at all levels
• Proven verbal, written, and telephonic skills