CRM Manager

Ad Talent; Johannesburg; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A global education group is looking for a CRM Manager to lead their customer relationship management efforts. The role involves managing and optimizing campaigns using Microsoft Dynamics 365 Marketing, improving customer journeys, and collaborating with various internal teams. Candidates should have proven experience in CRM campaigns and a strong understanding of email automation. This hands-on position is perfect for someone who can drive impactful results across a complex digital landscape.

Qualifications

• Proven experience managing CRM campaigns, ideally in Dynamics 365 Marketing.
• Strong knowledge of multistage email automation and CRM strategy.
• Understanding of customer data platforms and reporting tools.

Responsibilities

• Build and manage automated email campaigns across the full customer journey.
• Drive CRM performance from lead generation to retention.
• Collaborate with teams to align CRM with business goals.

Skills

CRM campaign management

Email automation

Data analysis

Project management

Tools

Microsoft Dynamics 365 Marketing

Power BI

Job description

Overview

Who are we : A rapidly expanding global education group managing over 100 websites for schools worldwide.

Who are we looking for : CRM MANAGER

As CRM Manager, you’ll take the lead on building, managing and optimising campaigns within Microsoft Dynamics 365 Marketing. You'll be both technical and strategic — working with internal teams and agencies to improve customer journeys, increase engagement and support school enrolments globally.

This is a hands-on role, ideal for someone who can think analytically, deliver robust multistage automations and drive real impact across a complex digital landscape.

Responsibilities

• Build and manage automated email campaigns across the full customer journey using Dynamics 365
• Drive CRM performance across the funnel — from lead generation to conversion and retention
• Collaborate with marketing, enrolments and digital teams to align CRM with business goals
• Ensure data accuracy, GDPR compliance and preference management
• Provide actionable insights through reporting and dashboards (Power BI)
• Manage CRM content strategy to ensure clear, engaging and consistent messaging
• Support and coach internal stakeholders on CRM best practice and campaign execution

Qualifications

• Proven experience managing CRM campaigns, ideally in Dynamics 365 Marketing
• Strong knowledge of multistage email automation and CRM strategy
• Understanding of customer data platforms, relational databases and reporting tools (Power BI)
• Familiarity with GDPR and data privacy best practices
• Confident working with third-party agencies and multiple internal stakeholders

Bonus

• knowledge of OpenApply, iSAMS, or API / data integrations