CRM Manager

supergroup; Cape Town; On-site; ZAR 540,000 - 900,000; Full time

Job summary

Underground Ecom is seeking a CRM Manager to lead retention marketing strategies for 3–5 ecommerce clients. You will create strategies, communicate with clients, execute within Klaviyo, and manage projects to exceed expectations.

Responsibilities include developing retention campaigns, content calendars, segmentation, and automation maps while coordinating with the creative and CS teams to deliver timely results.

Qualifications

• Experience in account and project management.
• Strong written and verbal communication skills.
• Detail oriented with ability to manage multiple accounts.
• Proficient in email marketing tools and best practices.
• Self-starter and avid learner.

Responsibilities

• Create retention strategies for 3–5 ecommerce clients.
• Develop content calendars and segmentation plans.
• Build automation maps and Klaviyo flows.
• Explore additional retention channels (Messenger, SMS, loyalty).
• Present reports and strategy to clients.
• Execute campaigns, flows, and Klaviyo setup.
• Lead creative team to deliver quality content.
• Support client success with high satisfaction.
• Collaborate with CS for trading period campaigns.

Skills

Account & project management

Strong communication

Detail oriented

Email marketing tools

Self-starter

Education

Bachelor's degree in Marketing/Communication/Business

Tools

Klaviyo

AI Content Creation Suite

Job description

CRM Manager

Salary: Competitive

Hours: Full time

Location: Hybrid/Cape Town (3 days a week in the office)

About Underground Ecom

Underground Ecom is a leading retention marketing agency, partnering with high-growth ecommerce brands around the world to deliver world-class retention strategies. As the largest Klaviyo Elite Partner in Europe and one of the UK's fastest-growing ecommerce agencies, we pride ourselves on driving measurable results and long-term client success.

Job Overview:

As CRM Manager, you will lead the strategy and execution of services for 3-5 ecommerce clients. The foundation of your role will be creating strategies, communicating with clients, executing within Klaviyo, and managing the projects to ensure we are delivering on our promises and exceeding expectations.

Overview of core responsibilities

• Creating a Retention Marketing Strategy for 3-5 Ecommerce clients
• Creating content calendars, sending schedules and segmentation strategies
• Creating automation maps, flow plans, building these in Klaviyo
• Creating additional strategies to maximise client retention including Messenger, SMS, Loyalty programs and others
• Communicate effectively with clients, presenting reports and strategy
• Campaigns, flows and technical execution within Klaviyo
• Managing a creative team to ensure we deliver quality content on time
• Handle copywriting for our clients with support of our AI Content Creation Suite
• Working with the Client Success team to ensure high client satisfaction and maximize client retention
• Working with the CS team to deliver additional services to clients over key trading periods (For Example Black Friday).

Qualifications

• Experience in account and project management
• Bachelor's degree in Marketing, Communication, Business, or related field (preferred).
• Strong written and verbal communication skills with an emphasis on clarity.
• Detail-oriented and capable of managing multiple accounts.
• Proficient in email marketing tools and knowledgeable in best practices.
• Self-starter and avid learner!