CRM & Email Marketing Specialist

Keen; Cape Town; On-site; ZAR 350,000 - 600,000; Full time

Job summary

At a leading company in digital marketing, the CRM & Email Marketing Specialist will spearhead customer lifecycle strategies for a growing U.S. e-commerce account. The role includes leading campaigns, leveraging advanced tools like Klaviyo, and collaborating across teams to enhance customer engagement and retention. This position offers a hybrid work model with a focus on autonomy and professional growth.

Benefits

Competitive salary based on experience

Hybrid schedule

Professional development budget

Birthday leave

Qualifications

• 4+ years in CRM, email marketing, or lifecycle roles.
• Advanced experience with Klaviyo and Shopify.
• Strong grasp of segmentation and automation flows.

Responsibilities

• Lead strategy, build, and execute email and SMS campaigns.
• Manage flows, triggers, and automation logic across customer journeys.
• Track performance and analyze results for optimizations.

Skills

CRM

Email Marketing

Lifecycle Strategy

Segmentation

Automation

Attention to Detail

HTML

JSON

Tools

Klaviyo

Shopify

Attentive

LoyaltyLion

Zendesk

Job description

At Keen, we don't just deliver services — we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands.

Keen helps some of the most exciting U.S. and international brands scale smarter by embedding expert teams that drive results across marketing, creative, customer experience, and sales.

We're not an agency. We're a partner in growth — and that's where you come in.

About the Role

We’re hiring a CRM & Email Marketing Specialist to lead customer lifecycle strategy and execution on one of our fast-growing U.S. e-commerce accounts. You’ll take a leading role in the email and SMS channels, collaborate across teams, and serve as the go-to expert for Klaviyo, segmentation, and all things customer journey.

This role is perfect for someone who blends technical know-how with marketing instinct, thrives in fast-paced environments, and wants to help build high-impact CRM programs from the ground up.

What You’ll Do

• Lead strategy, build, and execution of email and SMS campaigns that drive retention, loyalty, and LTV
• Manage flows, triggers, and automation logic across customer journeys
• Own CRM integrations and platform health — including Klaviyo, Shopify, Attentive, LoyaltyLion, Loop, Segment, and more
• Define and implement thoughtful segmentation, suppression, and personalization strategies
• Partner with design and copy teams to build effective, on-brand communications
• QA and schedule all CRM content — ensuring flawless delivery
• Track performance, analyze results, and recommend optimizations
• Support technical problem solving and platform troubleshooting
• Bring clarity and confidence to internal and external meetings with your CRM expertise

Requirements

What We’re Looking For

• 4+ years in CRM, email marketing, or lifecycle roles (e-commerce or DTC experience preferred)
• Advanced experience with Klaviyo and Shopify, including setup, integrations, and migrations
• Strong grasp of segmentation, suppression logic, and automation flows
• Comfortable building and editing HTML and JSON for template customization
• Excellent attention to detail — you don’t let anything slip
• Confident working across tools like Attentive, LoyaltyLion, Ordergroove, Segment, and Zendesk
• Strong understanding of UTM structures, deliverability best practices, and tracking
• Effective communicator who can confidently lead conversations with technical and non-technical stakeholders
• Adaptable and solutions-oriented — you see obstacles as opportunities

What’s In It for You

• Competitive salary based on experience
• Hybrid schedule — collaborative office-based in Woodstock, Cape Town
• Collaborate with a fast-growing U.S. brand and a globally-minded team
• Autonomy to lead and innovate in your domain
• Career growth opportunities in a fast-moving organization
• Birthday leave + professional development budget
• Join a team that values ownership, creativity, and results

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