CRM & Email Marketing Specialist

Believe Resourcing; Cape Town; On-site; ZAR 360,000 - 600,000; Full time

Job summary

A dynamic organization in Cape Town is looking for a CRM & Email Marketing Specialist to lead email marketing campaigns and CRM strategies. This role emphasizes creativity and collaboration, offering opportunities to enhance customer engagement through innovative marketing techniques. Join a team that values performance and continuous learning.

Benefits

Collaborative work culture

Exposure to advanced marketing automation platforms

Qualifications

• 3+ years’ experience in email marketing and CRM.
• Proficiency in email marketing tools and CRM platforms.

Responsibilities

• Own the full CRM and email marketing strategy and execution.
• Manage automation workflows and audience segmentation.
• Track and analyze campaign performance.

Skills

Email Marketing

CRM

Data Segmentation

A/B Testing

Communication

Tools

Email Marketing Tools

CRM Platforms

Job description

CRM & Email Marketing SpecialistLocation: Cape Town, South Africa | On-siteSalary: Market-related, based on experienceEmployment Type: Permanent

About the Client

Our client is a dynamic and fast-growing organisation within the digital marketing and customer engagement space. With a strong emphasis on innovation and performance, they aim to create seamless and personalised customer journeys through cutting-edge marketing strategies and tools. The team environment encourages creativity, collaboration, and continuous learning.

About the Role

We are seeking a CRM & Email Marketing Specialist to lead the planning and execution of email marketing campaigns aimed at driving engagement, nurturing leads, and enhancing retention. This intermediate-level role involves full ownership of CRM strategy and execution, with a focus on segmentation, automation, and performance optimisation.

Why Join Them

● Opportunity to lead impactful CRM initiatives ● Collaborative and creative work culture ● Exposure to advanced marketing automation platforms ● Work closely with cross-functional marketing teams

Key Responsibilities

● Own the full CRM and email marketing strategy and execution ● Manage automation workflows, audience segmentation, and personalisation tactics ● Track and analyse campaign performance, delivering actionable insights ● Ensure compliance with GDPR and other relevant data protection regulations ● Collaborate with content, design, and performance marketing teams to enhance campaign results ● Focus on customer lifecycle marketing, retention, and engagement

Requirements

● 3+ years’ experience in email marketing and CRM ● Proficiency in email marketing tools and CRM platforms ● Solid understanding of data segmentation and campaign automation ● Experience with A/B testing and email performance analytics ● Strong communication and cross-functional collaboration skills ● Knowledge of regulatory compliance (e.g., GDPR)