CRM & Lifecycle Manager

Tyron Consultancy; Cape Town; On-site; ZAR 360,000 - 600,000; Full time

Job summary

A leading company in Cape Town is seeking a dynamic CRM & Lifecycle Manager to spearhead retention strategies. The successful candidate will drive personalized, automated campaigns to enhance player engagement within the iGaming sector, leveraging data insights for continuous optimization.

Qualifications

• 3–5+ years hands-on experience in CRM, retention, or lifecycle marketing.
• Strong understanding of automation tools and segmentation strategies.
• Experience in planning multichannel campaigns.

Responsibilities

• Design and execute player engagement strategies across the lifecycle.
• Manage retention channels including SMS and push notifications.
• Collaborate with Product and Content Marketing teams for campaigns.

Skills

CRM

retention marketing

lifecycle marketing

data analysis

campaign management

Job description

CRM & Lifecycle Manager required in Cape Town.

A dynamic and data-driven CRM & Lifecycle Manager in Cape Town is needed to own and lead the full retention and lifecycle marketing strategy.

If you’re passionate about creating personalized, automated campaigns that keep players engaged and returning for more – this is your chance to make a major impact.

Your key job responsibilities will include:

• The CRM & Lifecycle Manager will be responsible for designing and executing player engagement strategies across the full lifecycle. From onboarding to reactivation, you’ll drive communications that are timely, relevant, and ROI-focused.
• Managing all retention channels including SMS, push notifications, in-app messages, and beyond.
• Designing and executing automated lifecycle journeys informed by player behaviour and segmentation.
• Building targeted campaign strategies for all player segments – new, active, dormant, VIP – with special focus on SMS-driven communication.
• Collaborating with Product and Content Marketing to craft compelling, on-brand campaigns.
• Developing and continuously optimising win-back and reactivation campaigns.
• Monitoring performance, running A/B tests, and tweaking strategies based on data insights.
• Working cross-functionally with acquisition, product, content, and customer support to deliver a seamless and engaging user experience.

Requirements:

• Hands-on experience in CRM, retention, or lifecycle marketing (ideally 3–5+ years).
• Exposure to iGaming and/or African markets will be a strong advantage.
• Deep understanding of automation tools, segmentation strategies, and campaign flows.
• Experience planning and executing multichannel campaigns across regions.
• Confident working with data dashboards and campaign performance metrics.
• Ability to tailor lifecycle strategies to different market and regional dynamics.
• Analytical thinker with a proactive mindset and strong attention to detail.
• Exceptionally organised, with the ability to juggle multiple campaigns and deadlines.
• A collaborative team player who thrives in fast-moving environments.
• Creative and strategic with a clear results-driven approach.