Creative Strategist & Copywriter

Triple Eight; Johannesburg; On-site; ZAR 300 000 - 600 000; Full time

Job summary

An established industry player is seeking a talented copywriter to lead the charge in creating compelling narratives for diverse marketing campaigns. In this dynamic role, you will collaborate with teams to develop innovative concepts across BTL, TTL, and digital channels, ensuring that your copy resonates with target audiences. Your expertise will be crucial in conducting market research and crafting stunning pitch decks that effectively communicate ideas to clients. If you have a passion for creativity and a strong background in advertising, this opportunity is perfect for you to make a significant impact in the marketing world.

Qualifications

• 5+ years experience as a copywriter with a strong portfolio in BTL, TTL, and digital campaigns.
• Proficiency in Microsoft Office and Adobe Creative Cloud for pitch deck creation.

Responsibilities

• Collaborate with teams to develop creative concepts for BTL, TTL, and digital campaigns.
• Create persuasive copy and develop pitch decks to communicate ideas to clients.

Skills

Copywriting

Market Research

Creative Concept Development

Audience Segmentation

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Advertising

Tools

Microsoft Office Suite

Adobe Creative Cloud

PowerPoint

Keynote

Job description

You will be instrumental in conceptualizing and executing engaging campaigns across BTL, TTL, and digital channels. Your ability to craft compelling narratives and develop strategic insights will drive the success of our diverse range of projects. Additionally, you will be responsible for assembling visually stunning pitch decks that effectively communicate our ideas and concepts to clients.

Responsibilities

• Collaborate with cross-functional teams to develop creative concepts and strategic plans for BTL, TTL, and digital campaigns.
• Conceptualise and craft persuasive copy that resonates with target audiences across various touchpoints, including print, events, activations, social media, and online platforms.
• Conduct in-depth market research and competitive analysis to identify trends and insights that inform campaign strategy and messaging.
• Translate complex ideas and concepts into clear, concise, and impactful copy that drives engagement and action.
• Develop comprehensive pitch decks that showcase creative concepts, strategic insights, and campaign recommendations to clients.
• Present ideas and proposals to clients with confidence and professionalism, articulating the value and impact of our creative solutions.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 5+ years experience as a copywriter in an advertising agency or similar environment, with a strong portfolio showcasing BTL, TTL, and digital campaigns.
• Expertise in developing creative concepts and strategic plans across multiple channels, with a deep understanding of audience segmentation and targeting.
• Proficiency in Microsoft Office Suite and Adobe Creative Cloud, with advanced skills in PowerPoint or Keynote for pitch deck creation.
• Excellent verbal and written communication skills, with the ability to convey complex ideas in a compelling and persuasive manner.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Passion for creativity, innovation, and staying abreast of industry trends in BTL, TTL, and digital marketing.