Creative Content Specialist

Decofurn Furniture; Wes-Kaap; On-site; ZAR 250,000 - 400,000; Full time

Job summary

Decofurn Furniture, a prominent furniture retailer, is seeking a Creative Content Specialist to enhance its social media presence. This role requires creativity and expertise in digital marketing to produce engaging content across various platforms, ultimately driving brand growth and customer engagement.

Benefits

Autonomy & Ownership

High-Impact Role

Opportunities for Growth

Competitive Salary & Flexibility

Qualifications

• 3-5 years of content creation experience in a fast-paced environment.
• Compelling portfolio showcasing social media content.
• Proficient in mobile videography and editing.

Responsibilities

• Create and execute engaging social media content across platforms.
• Monitor social trends and manage content performance.
• Shoot and edit video and static assets.

Skills

Content Creation

Storytelling

Trend Spotting

Visual Design

Video Editing

Project Management

Education

Diploma in Marketing or related field

Tools

CapCut

Adobe Creative Suite

Canva

Meltwater

Job description

Decofurn Furniture is a leading furniture retailer with 12 stores nationwide and a thriving online presence. We are an agile, digitally focused company that values innovation, creativity and engagement. We’re seeking a Creative Content Specialist to own the creation and execution of engaging social media content, driving Decofurn’s brand awareness, audience growth, and customer engagement across all platforms.

The Role

As our Creative Content Specialist, you’ll play a key role in shaping and executing Decofurn’s social media presence across TikTok, Instagram, Facebook, Pinterest, Linktree, and more. With a newly forming in-house team, you’ll take a hands-on approach to content creation conceptualising, producing, and editing platform-native posts that bring the Decofurn brand to life.

We’re looking for a digital-first creator who lives online, breathes trends, and understands what makes content perform. You’ll collaborate closely with the Head of Social Media to bring ideas to life while helping define our content tone, style, and creative rhythm. As the team grows, you’ll be instrumental in building a best-in-class content engine that drives engagement, brand affinity, and relevance at scale.

Responsibilities

Content Ideation & Execution

Translate the Decofurn social strategy into engaging, platform-native storytelling across TikTok, Instagram, Facebook, Pinterest, and more.

Content Production & Postproduction

Plan, shoot, and edit both video and static assets using tools like CapCut, Canva, Adobe Creative Suite, and in-app editors.

Trend Spotting & Tactical Reactivity

Monitor daily social trends and propose quick-turn, brand-aligned content.

Content Scheduling & Publishing

Manage the content calendar and publish via management tool, tracking performance and optimising.

What We're Looking For

• Diploma or higher certificate in marketing, digital marketing, content creation, creative strategy, or a related field.
• 3–5 years of experience in content creation within a fast-paced, social-first brand environment. Agency experience is a plus.
• A compelling portfolio showcasing TikToks, Instagram Reels, carousels, moodboards, and branded video content.
• Proficient in mobile videography and editing tools such as CapCut, with hands-on experience in producing high-quality, platform-native content.
• Strong visual sensibility with an eye for design, composition, and digital storytelling tailored to each platform.
• Confident in pitching, presenting, and articulating creative ideas to both internal stakeholders and external collaborators.
• Highly organised, with the ability to manage multiple projects and content workflows simultaneously.
• Deep understanding of content performance, audience behaviour, and platform nuances across TikTok, Instagram, Facebook, and Pinterest.

Technical Skills

• Editing & Design: CapCut, Adobe CC (Photoshop, Illustrator, Premiere Pro, After Effects), Canva
• Photo/Video: Lightroom, mobile videography, DSLR familiarity
• Publishing Tools: Meltwater, TikTok Creator Tools, Pinterest Manager, Linktree
• Bonus: Stop-motion, basic animation, or digital illustration experience; performance marketing creative a plus
• Hands-on experience with DSLR or mobile videography for on-location shoots.

Additional Skills That Will Give You an Edge

• Strong understanding of furniture, lifestyle, or retail sectors and their audience preferences.
• An eye for detail and storytelling that resonates with the target audience.
• Experience working with social media management platforms like Meltwater for scheduling, listening, and performance tracking.
• Strong knowledge of trend forecasting and viral content creation specific to lifestyle and home decor sectors.
• Familiarity with retail or furniture industry marketing trends and consumer behaviour insights.

Why Join Decofurn Furniture?

• Autonomy & Ownership – Take full control over shaping and executing our social media strategy.
• High-Impact Role – Play a key role in expanding our digital presence in a fast-paced, growing business.
• Opportunities for Growth – As the company evolves, this role has the potential to expand into managing a broader content team.
• Competitive Salary & Flexibility – A leadership position with opportunities for innovation and strategic influence.

If you’re passionate about social media, strategy, and brand building, we’d love to hear from you! Send us your CV and portfolio (including social media accounts you’ve managed) along with your salary expectations to [e-mail]. If you do not receive a response within two weeks, please consider your application unsuccessful.