Copywriter (ZA)

Greenpark; Cape Town; Remote; ZAR 30 000 - 60 000; Full time

Job summary

Join a dynamic team at an innovative agency as a Copywriter, where you'll create impactful SEO-driven content for leading B2B foodservice brands. This role offers the chance to collaborate with international teams, contribute to editorial planning, and maintain high standards of storytelling. With a focus on performance and creativity, you'll help shape brand narratives that resonate across multiple platforms. Enjoy a supportive work environment with generous benefits, including paid holidays, wellness initiatives, and opportunities for professional growth. This is your chance to make a meaningful impact in the world of content creation.

Benefits

25 days paid holidays

Monthly entertainment subscription

Free VDU Eye Tests

Employee Assistance Programme

Wellness initiatives

Social events

Work from abroad policy

Yearly Calm subscription

Qualifications

• 2-3 years of experience in digital copywriting with a focus on SEO.
• Strong understanding of B2B and food industry audiences.

Responsibilities

• Craft SEO-optimized content for B2B foodservice audiences.
• Collaborate with teams to ensure content meets performance goals.

Skills

SEO-optimised writing

B2B content creation

Social media copywriting

Editorial standards maintenance

Collaboration with SEO and creative teams

Education

Bachelor's degree in Communications, Marketing, or related field

Tools

CRM software

Content management systems

Job description

Copywriter (ZA)

Full-time, permanent.
Remote. Based in South Africa.

About Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency.Our Purposeis to help brands create meaningful connections that impact people’s lives through performance-driven contentfor search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’are the values that guide us.

About the role

As we expand our social and editorial offering, we’re building a dedicated Content Squad to support a leading B2B foodservice brand with an international presence.

We’re looking for a Copywriter based in South Africa to join this new team, working in close collaboration with teams in the UK, Europe, and the Middle East. The primary goal of this role is to craft high-performing editorial, social, and CRM content that builds brand awareness and drives web traffic. Editorial excellence, SEO expertise, and an understanding of food industry audiences—especially in a B2B context—are essential.

This role offers the opportunity to contribute beyond pure copywriting, supporting content planning, brand voice development, and collaborative ideation across channels.

What you’ll do

• Write SEO-optimised editorial content, as well as copy for social media and CRM, tailored to a B2B foodservice audience

• Collaborate with the SEO, social, and creative teams to ensure content meets both performance goals and brand tone of voice

• Support the content calendar and editorial planning in alignment with broader campaign priorities

• Participate in creative ideation sessions and recommend content formats based on audience needs and trends

• Liaise with subject matter experts (e.g. chefs, foodservice professionals) to inform content accuracy and relevance

• Maintain high editorial standards, ensuring consistency, clarity, and on-brand storytelling across all channels

• Stay up to date on industry trends and seasonal content opportunities relevant to the brand

• Collaborate with content creators globally to pair strong written narratives with compelling visuals

• Support documentation and refinement of tone of voice and editorial guidelines

About you

• 2–3 years’ experience writing for digital platforms, with proven ability to create SEO-driven and social-first copy
• Strong understanding of performance content and how to tailor it to different platforms and stages of the customer journey
• Experience writing for food and B2B audiences, ideally within foodservice or hospitality sectors
• Comfortable interviewing experts to inform long-form content or articles
• Familiar with CRM/email copy, social content formats, and editorial best practices
• Ability to write across multiple tones and subject matters while adhering to brand guidelines
• Experience working across international markets is preferred
• Knowledge of localisation or transcreation is a plus but not essential
• You live & breathe Greenpark’s core values—championing openness, respect, innovation, and teamwork—so that every interaction, both internally and externally, reflects our commitment to our values.

How we’ll support you

• 25 days of paid holidays per year + ZA public holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Access to Free VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• Referral Bonus Scheme. (remove for FTCs)
• Social Events– Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.