Copywriter

Digital Gaming Corporation; Wes-Kaap; On-site; ZAR 300,000 - 450,000; Full time

Job summary

Join a leading digital gaming company as a Copywriter while contributing to the creation of engaging content that drives customer loyalty and engagement. You will create high-impact copy for various channels, mentor junior writers, and collaborate with key stakeholders to align messaging strategies. This role is an excellent opportunity for growth in a dynamic environment focused on excellence and innovation.

Benefits

Comprehensive learning and development programmes

Subsidised Medical Aid and GAP Cover

Insurance Benefits

Subsidised Retirement Annuities

Employee Assistance programme

Qualifications

• 3-5+ years of copywriting experience required.
• Proven track record of writing for the US market.
• Expertise in retention and lifecycle marketing is a plus.

Responsibilities

• Lead creation of high-impact copy for multi-channel retention campaigns.
• Own the QA process for all outbound content.
• Mentor and train junior writers on brand voice and performance-based writing.

Skills

Copywriting

Communication

Collaboration

Adaptability

Attention to Detail

Education

Degree in relevant field

Tools

MS Outlook

MS Word

MS Excel

Job description

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At DGC, we have over 130 talented employees around the world who all share some common traits: integrity, a thirst to succeed, a need for excellence and a relentless focus on creating loyalty beyond reason by delivering an experience second-to-none for our customers. Our focus is on the customer, and we foster loyalty by creating a superior gaming experience powered by data-driven insights.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At DGC, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As a Copywriter, you’ll be the voice behind our player communication: creating engaging, on-brand content that keeps our audience coming back for more. From crafting compelling email campaigns to writing in-app messages, SMS, and promotional content, your words will be key in building strong player relationships and driving retention KPIs.

What you’ll be doing

As part of your role, your responsibilities will include:

Strategic Copy Creation

• Lead the creation of high-impact copy for multi-channel retention campaigns (email, push, SMS, in-app) tailored to the US audience.
• Write and edit a variety of formats including long-form content, product launches, lifecycle messaging, social media copy, and promotional communications.
• Develop content strategies that align with business goals and player engagement KPIs.
• Stay current with SEO trends, copy best practices, and iGaming tone of voice nuances in the US market.

Quality Assurance & Copy Review

• Own the QA process of all outbound content, ensuring brand alignment, accuracy, tone, and legal compliance.
• Provide constructive feedback and mentorship to copywriters and junior team members.
• Perform live content testing and verify content uploads across CRM and customer touchpoints (e.g., Salesforce, Optimove, etc.).
• Report and troubleshoot any content discrepancies post-rollout.

Coaching & Internal Development

• Mentor and train junior writers on brand voice, tone, formatting, and performance-based writing.
• Host workshops and review sessions to build team copywriting capability and consistency.
• Champion a high-performance writing culture within the department.
• Stakeholder Collaboration
• Liaise with key stakeholders including CRM team, designers, product owners, compliance teams, and US marketing leads to align on briefs and messaging strategies.
• Present content ideas and final deliverables to internal clients including senior stakeholders to ensure clarity and buy-in.
• Translate technical or promotional briefs into compelling player-facing narratives.

Process & Documentation

• Manage documentation of content-related processes, workflows, and quality checks.
• Own the content feedback and version control process.
• Ensure up-to-date templates, tone of voice guides, and internal documentation are available and accessible to the wider team.

System & Administrative Support

• Collaborate with CRM and development teams to manage content implementation and scheduling.
• Conduct ongoing testing of links, personalization, dynamic content, and deliverability across campaigns.
• Communicate updates and content rollout plans with clarity and consistency.

Ad Hoc & Office Initiatives

• Contribute to department-wide communications including internal presentations, company TV screens, and other creative initiatives.
• Participate in and sometimes lead office projects tied to engagement, communications, or knowledge-sharing.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Ability to work a set schedule of 12pm - 8pm SAST (8 hour shift) to collaborate with the US Team.
• 3–5+ years of copywriting experience.
• Degree in relevant field of study.
• Proven track record of writing for the US market.
• Expertise in retention or lifecycle marketing, particularly CRM tools like Optimove, Salesforce, etc.
• Ability to write both creatively and strategically, with a strong grasp of segmentation and conversion tactics.
• Excellent communication, collaboration, and stakeholder management skills.
• Proficient in MS Outlook, MS Word, and MS Excel.
• Exceptional attention to detail, ensuring high standards of quality in all outputs.
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• Experience in the iGaming, sports betting, or digital entertainment industry preferred knowledge of US gambling regulations and compliance copy standards.
• Familiarity with A/B testing and copy performance analysis.
• Experience working in cross-continental marketing teams.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at DGC and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Subsidised Medical Aid and GAP Cover.
• Insurance Benefits (including Group Life and Income Continuation Benefit).
• Funeral Fund & Funeral Fund Top Up.
• Subsidised Retirement Annuities.

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 22 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!