Copywriter

eMedia Investments; Gauteng; On-site; USD 25,000 - 45,000; Full time

Job summary

A leading media company seeks a creative individual to join their team as a scriptwriter, focusing on engaging youth content. The successful candidate will collaborate with various departments to craft scripts for promotional materials, radio shows, and commercial campaigns while maintaining the brand's voice and standards.

Qualifications

• Strong writing skills to engage youth audiences.
• Experience in creating scripts for media contexts.
• Ability to adapt style to various demographics.

Responsibilities

• Write and edit compelling copy for on-air content.
• Collaborate with teams to create tailored scripts for campaigns.
• Research client brands to develop specialized content.

Skills

Creativity

Editing

Collaboration

Attention to detail

Cultural awareness

Job description

• Writing engaging copy that authentically represents the station's brand while speaking directly to our youth audience.
• Working closely with our sales team and clients to understand campaign goals, creating tailor-made commercial concepts that resonate with young listeners.
• Collaborating with our programming, sales and marketing teams to conceive and craft captivating scripts for spots, promotions, imaging, and other on-air content.
• Editing and proofreading copy meticulously, maintaining high standards of grammar and tone.
• Adapting your writing style to align with different segments of our diverse youth demographic
• Staying ahead of the curve on youth culture, trends and language nuances to ensure our content remains fresh and relatable.
• Contributing ideas and creative solutions during brainstorming sessions and team discussions.
• Carrying out any other reasonable tasks as directed by manager.

Commercial Scripts :

• Having a clear understanding of commercial campaign goals and objectives
• Conducting necessary research on clients brand / product / event in-order to write specialized scripts that resonate with the target audience.
• Ensuring each script is completed within a 2-3hr turnaround time
• Increase in response rate in call-to-action or lead generation campaigns
• Ensuring consistency of copy / messaging across all campaign elements and flagging any discrepancies
• Collaborating with the sales and CS teams to ensure script perfection
• Ensuring broadcasting regulations and guidelines are adhered to

Station and Show Imaging :

• Collaborating with the production supervisor to conceive a yearly imaging calendar relevant to the stations audience
• Producing script copy for calendar events / campaigns at least a month in advance
• Collaborating with on-air teams on scripting show imaging at least a month before the launch of each new line up
• Ensuring the brand’s positive image is maintained in all copy.