Copywriter

Pretoria - 2 days work-from-home in line with Company Policy (only applicable after probation is successfully passed).

Responsible for developing copy that is engaging, clear, accurate, and drives sales across various marketing and advertising channels. This role is primarily professional-facing, with hybrid elements that include consumer-facing communication. Deliverables include, but are not limited to: digital campaigns, websites, emails, print ads, social media, retail marketing campaigns, and catalogs.

Minimum education (essential):

Diploma in Languages / Journalism

Minimum education (desirable):

Degree in Languages / Journalism

Minimum applicable experience (years):

3 - 5 years

Required nature of experience:

• Copywriting
• Digital campaign idea/copy development
• B2C / consumer marketing
• Proofreading
• Editing
• Administration
• Experience working in a fast paced environment, like an agency, would be highly beneficial

Skills and Knowledge (essential):

• English first language
• Proficient in Microsoft Suite / Google Suite
• Excellent writing skills
• Excellent ad/campaign writing skills
• Editing/proofing
• Experience developing copy for U.S. market is a plus

Skills and Knowledge (desirable):

• SEM Rush
• Grammarly
• Copyscape
• Read-able
• Google Drive
• Chat GPT

Copywriting 60%

• Create copy for ad campaigns and marketing campaigns.
• Liaise with the design team to generate ideas and create campaign artwork.
• Campaigns include digital campaigns, search campaigns, and retailer marketing campaigns.
• Create copy for packaging, brochures, retailer displays, and other core marketing materials.
• Create new product launch copy including overall copy and recommendations for different mediums.
• Write compelling and high-quality website content.
• Write evergreen articles for the Lexie Hearing and Go Hearing blogs.
• Optimize existing blog articles for relevance.
• Ensure legal approval for all copy claims is obtained in writing from the Legal team.

Social Media 15%

• Support the senior copywriters in creation of content; provide strategy input.
• Work with Design team as needed to find compelling visuals.
• Monitor SproutSocial and load content as required.
• Support creation of monthly content calendar for each assigned platform aligned with current overall.

Newsletters 10%

• Draft newsletters for bi-weekly release.
• Upload newsletters to Marketing Cloud.
• Send out newsletters every second Friday.

Lexie Blog 10%

• Maintain Lexie Blog.
• Ensure articles are up-to-date and optimized.
• Upload articles.

QMS 5%

• Ensure that QMS guidelines are adhered to.
• Ensure that all supporting documents are kept to date.
• Ensure that all processes are kept relevant.

This job description is not a definitive or exhaustive list of responsibilities and is subject to change depending on changing business requirements. Employees will be consulted on any changes. Employee’s performance will be reviewed based on the agreed upon objectives.

If you do not hear from us within 30 days, please consider your application unsuccessful.