Copywriter

Apex group; Cape Town; On-site; USD 25,000 - 45,000; Full time

Job summary

A leading company in fund administration is looking for a strategic Copywriter to enhance its brand voice across multiple platforms. The role requires creating impactful messaging for B2B markets, collaborating with various stakeholders, and elevating the Apex Group reputation. Ideal candidates will have experience in financial services, a passion for storytelling, and skills in SEO and editing.

Benefits

Career development support

Dynamic and collaborative work environment

Exposure to global business

Encouragement of fresh thinking

Qualifications

• 3–5 years of professional copywriting experience, ideally in B2B financial services.
• Strong understanding of institutional finance and asset management.
• Proven ability to write for different audiences and content types.

Responsibilities

• Craft clear and audience-driven content for digital, print, and internal platforms.
• Translate complex financial concepts into engaging narratives across formats.
• Collaborate with stakeholders to deliver cohesive messaging aligned with strategic goals.

Skills

Copywriting

Storytelling

SEO best practices

Editing

Tools

Microsoft 365

Optimizely

Job description

The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers.

Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.Your career with us should reflect your energy and passion.

That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience.

Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.

For our business, for clients, and for you

Role Summary

We are seeking astrategic Copywriterto join our in-house global Marketing and Communications team. This role is perfect for a copywriter who is experienced in B2B financial services, passionate about creating impactful messaging, and excited to help define and elevate the Apex Group voice across multiple touchpoints.

You will create compelling content that spans thought leadership, digital campaigns, social media, sales enablement, product collateral, internal communications, and more — all with a view to enhancing our brand reputation and supporting commercial objectives.

Key Responsibilities

• Craft clear, compelling, and audience-driven content for digital, print, and internal platforms.
• Shift the focus from what Apex Group offers to how it solves problems for clients, ensuring copy speaks directly to their needs and challenges
• Develop narratives that highlight how Apex Group’s services empower businesses, streamline operations and add value
• Use messaging that resonates with client pain points, market trends and client ambitions
• Work with portfolio marketing to understand the value proposition of products and target audiences to ensure all messaging aligns with client concerns and decision-making drivers
• Distil messages into catchy content that drives CTA’s
• Ensure all copy is aligned to TOV policy
• Be an advocate for more impactful copy across all platforms and marketing channels
• Translate complex financial concepts into engaging, on-brand narratives across various formats (e.g. articles, LinkedIn posts, email campaigns, whitepapers, brochures).
• Collaborate with stakeholders from marketing, product, and sales to deliver cohesive messaging aligned with our tone of voice and strategic goals.
• Support the development and rollout of global campaigns and content strategies.
• Help maintain and evolve our tone of voice guidelines to ensure consistency across regions and teams.
• Conduct industry and competitor research to inform content strategy and identify storytelling opportunities.
• Edit and proofread copy to ensure high quality, accuracy, and compliance with brand and regulatory guidelines.

Skills & Experience Required

• 3–5 years of professional copywriting experience, ideally in a B2B financial services environment.
• Strong understanding of institutional finance, asset management, and/or private markets is highly desirable.
• Proven ability to write for different audiences, channels, and content types.
• Strong conceptual thinking with an eye for detail and a flair for storytelling.
• Ability to work collaboratively with cross-functional teams across time zones.
• Experience managing multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Excellent editing, grammar, and proofreading skills.
• Familiarity with SEO best practices and digital content trends.
• Experience using content and marketing tools (e.g. Microsoft 365, Optimizely)

Why Join Us?

• Be part of a dynamic, high-growth business that’s transforming the global financial services landscape.
• Work with a collaborative, forward-thinking marketing team that values creativity and results.
• Enjoy career development support tailored to your aspirations.
• Gain exposure to a truly global business with an entrepreneurial mindset.
• Make your mark — we value fresh thinking and encourage new ideas.

Disclaimer : Unsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.

Our Story

About Apex Group

We are dedicated to driving positive change in financial services while fuelling the growth and ambitions of asset managers, allocators, financial institutions, and family offices. Established in Bermuda in 2003, the Group has continually disrupted the asset serving industry through our investment in innovation and talent. Today, we set the pace in asset servicing and stand out for our unique single-source solution and unified cross asset-class platform which supports the entire value chain, harnesses leading innovative technology, and benefits from cross-jurisdictional expertise delivered by a long-standing management team and over 13,000 highly integrated professionals.

We’re a people-powered business, and our people are full of ambition. Together, we’re inspired to lead the new era of data and tech enabled service. Bringing new products and services to market. Sharpening our client focus. Disrupting the market to exceed expectations. Innovating across a range of specialisms. With our focus on making a difference to our people, our planet and our society, you’ll experience more here than you would at most other companies.

Working at Apex

Prepare to accelerate.

We’re a people-powered business with a vision to inspire a new era of service-led FinTech. We’re expanding globally and offering more to our clients. This means you get more opportunities to grow with us. So prepare to accelerate. We’ll make sure the time and effort you put in takes you further, faster.

Positive change starts with you.

We’re a people-powered business with a vision to inspire a new era of service-led FinTech. We’re expanding globally and offering more to our clients. This means you get more opportunities to grow with us. So prepare to accelerate. We’ll make sure the time and effort you put in takes you further, faster.

The journey is yours to own.

When you stretch yourself, you grow. We want you to explore ways of working that will see you thrive as part of something bigger. We’ll help you with a solid structure, challenging projects, vibrant networks, supportive colleagues and approachable leaders. All the things you need to own your unique journey.