Copywriter

Travelopia; Cape Town; Hybrid; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player in adventure travel is seeking a talented Copywriter to join their dynamic team. In this exciting role, you will create compelling content that captures the essence of global travel experiences. Your work will span various platforms, from websites to social media, ensuring that every piece resonates with diverse audiences. With a focus on responsible travel and community support, this position offers the chance to contribute to meaningful experiences while enjoying a hybrid working environment and a range of attractive perks. If you are passionate about travel and have a knack for storytelling, this is the perfect opportunity for you.

Benefits

Medical Aid subsidy

Employee Assistance Program

Life Insurance

Disability Benefits

Employee Group Travel benefits

21 days annual leave

Birthday Off

Qualifications

• Proven experience as a Copywriter, ideally in the travel industry.
• Excellent writing, editing, and proofreading skills.

Responsibilities

• Develop engaging copy for websites, social media, and email marketing.
• Maintain brand voice and incorporate SEO best practices.

Skills

Copywriting

SEO

Email Marketing

Digital Marketing

Editing

Creative Thinking

Education

Bachelor's degree in Communications or related field

Job description

At Exodus, we love adventure travel and always have. We first took a group of travelers to the Himalayas 50 years ago and have since expanded to every continent of the planet. Today, we offer hundreds of itineraries across the globe, focusing on responsible travel that supports local communities and preserves the environment while aiming to provide meaningful experiences to all who travel with us.

We are looking to hire a Copywriter to join our team! Reporting to the Head of Brand & Acquisition, you’ll play a pivotal role in creating compelling and persuasive content that captures the essence of our global brand. You’ll craft a diverse range of content, including website copy, social media posts (paid & organic), email campaigns, brochures, and print ads, ensuring that your writing resonates across various international markets.

Your writing will highlight how Exodus offers a different way to holiday, emphasizing the freedom, comfort, and unique experiences we provide.

What we’ll offer:

• Medical Aid subsidy - R1,300 pm (Discovery Health with a choice of 25 plans)
• Employee Assistance Program
• Risk Benefits: Life Insurance 3 x annual salary; Disability 75% flat (waiting period 3 months); Funeral cover R15,000 (member & spouse), and R7,500 for children aged 6 - 13 years (under 6 years R3,540)
• Employee Group Travel benefits
• 21 days annual leave plus SA public holidays
• Birthday Off
• Hybrid working

What you’ll do:

• Develop engaging, high-quality copy for multiple platforms, including website content, social media, email marketing, brochures, and print advertisements.
• Maintain and enhance Exodus's brand voice across all channels, ensuring consistency, clarity, and appeal.
• Incorporate SEO best practices and relevant keywords to improve content visibility across global markets.
• Collaborate with the Creative Marketing team to implement content for promotional campaigns, product launches, and special offers.
• Conduct research on target audiences, industry trends, and competitors to inform your writing and ensure our content is globally relevant.
• Review and edit content for accuracy, grammar, style, and tone to uphold high quality standards.
• Participate in brainstorming sessions and contribute to developing creative strategies to continually enhance our content.

What you’ll bring:

• Proven experience as a Copywriter or in a similar role, ideally within the travel industry.
• Excellent writing, editing, and proofreading skills with a strong command of English.
• Extensive experience in email copywriting for CRM departments.
• Solid understanding of SEO methodologies and keyword integration.
• Ability to maintain a consistent brand voice across multiple platforms.
• Strong knowledge of digital marketing, social media trends, and content strategy.
• Creative thinking and the ability to develop engaging, innovative content.
• Ability to work independently and collaboratively, managing multiple projects simultaneously.

We believe people perform best when they can be their true selves, and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed.

Travelopia ensures an inclusive work environment for all. If you need accommodations during the recruitment process, please contact us at: [e-mail]