Copywriter

2U; Cape Town; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A digital education company is looking for a Copywriter in Cape Town, South Africa, to create engaging marketing content. The ideal candidate will have 3-5 years of experience in writing for various media and a Bachelor's degree. This role involves developing brand guidelines and mentoring junior writers. A strong emphasis on collaboration and communication skills is required. Benefits include free courses and a healthy work/life balance.

Benefits

Free courses

Medical aid

Pension contributions

Qualifications

• 3-5 years of relevant industry experience.
• Knowledge of AP and Chicago styles.
• Experience with client style guides.

Responsibilities

• Create persuasive copy for marketing and branding.
• Manage new program launches and develop style guides.
• Proofread and edit materials for clarity and correctness.

Skills

Strong communication skills

Attention to detail

Problem-solving skills

Collaborative mindset

Education

Bachelor's Degree in a related field

Tools

Google Office Suite

Project management tools

Job description

At 2U, we are all in on purpose. We are motivated by our mission to eliminate the back row in education and are connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings, from free courses to full degrees. Together with over 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We're Looking For:

We seek a passionate and motivated Copywriter to join our creative team. This role requires three to five years of experience in writing marketing copy, including SEO-driven web pages, data-driven advertising scripts, strategic email campaigns, and more. The Copywriter will be part of our internal creative agency.

The Creative Marketing Group is a full-service in-house agency supporting all marketing efforts across the 2U and edX portfolios. As strategic partners, we aim to elevate creativity and drive our business forward.

Responsibilities Include But Are Not Limited To:

• Create original persuasive copy to promote and differentiate 2U's portfolio of products and brands.
• Manage new program launches and develop brand style guides for various programs and collateral.
• Work from creative briefs, meeting project goals while offering creative solutions.
• Establish and maintain voice, tone, and brand identity across multiple programs and brands.
• Manage multiple deadlines and adapt to changing priorities.
• Translate complex concepts into clear, concise, and reader-friendly copy.
• Proofread and edit materials for clarity, style, consistency, and correctness.
• Ensure all content complies with standards and is on brief.

Collaboration and Relationship Building:

• Build and maintain strong relationships with team members and stakeholders.
• Communicate concepts clearly and professionally.
• Foster positive collaboration among creative team members.

Mentorship:

• Mentor less experienced copywriters through guidance and feedback.
• Review work for quality and consistency, providing constructive feedback.
• Share industry trends and best practices with the team.

Required Background:

• Bachelor's Degree in a related field.
• 3-5 years of relevant industry experience.
• Knowledge of AP and Chicago styles; experience with client style guides.
• Proficiency with project management tools and Google Office Suite.

Skills and Competencies:

• Strong communication and interpersonal skills.
• Experience in brand guideline development and implementation.
• Attention to detail, conceptual thinking, and problem-solving skills.
• Ability to prioritize and manage multiple projects.
• Collaborative mindset with openness to feedback.
• High emotional intelligence and adaptability.

Benefits & Culture:

Our diverse global team is dedicated to transforming lives through education. We offer comprehensive benefits and a healthy work/life balance. Full-time South African employees enjoy perks like free courses, medical aid, pension contributions, and more.

Our Commitment to Diversity:

We foster a culture of belonging and respect, welcoming applicants from diverse backgrounds. We provide accommodations during recruitment upon request.

About 2U Inc.:

2U partners with top universities and organizations to deliver high-quality online education, serving over 45 million learners worldwide. Learn more at our website.

About edX:

edX is a leading online learning platform in partnership with top universities and companies, aiming to make education accessible and affordable for all.

All roles require flexibility in duties, and 2U is an equal opportunity employer committed to diversity and inclusion.