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Sage City; Johannesburg; On-site; ZAR 300 000 - 700 000; Full time

Job summary

An innovative firm is seeking a Senior Performance Marketing Manager to spearhead marketing strategies for small and accountants. This role involves leading a dynamic team, driving performance metrics, and collaborating with various stakeholders to optimize marketing efforts. The successful candidate will have a strong background in digital and field marketing, with a proven track record of achieving targets in a fast-paced environment. Join a company that values individuality and supports millions of businesses globally with cutting-edge technology, fostering a culture of excellence and collaboration.

Qualifications

• 5+ years in marketing management with a focus on KPIs and performance.
• Strong digital and field marketing experience in B2B and B2C sectors.

Responsibilities

• Lead marketing plans for AME Small & Accountants, driving revenue and targets.
• Manage a team and collaborate with regional sales and digital campaign hubs.

Skills

Marketing Management

Commercial Acumen

Digital Marketing

Leadership Skills

Communication Skills

B2B Marketing

B2C Marketing

Performance Metrics

Resilience

Education

Bachelor's Degree in Marketing or related field

Job description

Job Details : Senior Performance Marketing Manager, Small & Accountants

Job Title: Senior Performance Marketing Manager, Small & Accountants

Job Description: This role will lead the AME Small & Accountants marketing plan and team, setting and delivering against the targets and revenue plans in region.

Key Responsibilities:

1. Marketing Lead for AME Small & Accountants interlocking with AME leadership team accountable for delivering against regional targets.
2. Accountable for both NCA & Inlife marketing demand plans (new bookings, new customers, cross sell, upsell / expansion, retention) for both direct channel and through accountants covering all products: SBCA, SBCP, and Sage 50.
3. Set & own marketing plan (strategic & demand plan) for AME Small & Accountants across all channels – through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap developments.
4. Working through direct team of 2 managers and 1 intern.
5. Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
6. Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
7. Accountability for all marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV : CAC).
8. Accountability for marketing budget.
9. Lead team of 2 plus intern, indirect leadership through the hubs.
10. Lockstep with IC strategic teams for Small segment & brand teams to ensure requirements for BU in region are met and tight collaboration on priorities.

Skills, Know-how and Experience:

1. Minimum of 5 years' experience in a marketing management role.
2. Results driven with strong commercial acumen and focus on KPIs / performance.
3. Experience in fast paced / sales led organisation.
4. Strong understanding of both digital trading & assisted funnels.
5. Understanding of working with B2B, B2C and channel marketing advantage.
6. Proven experience in digital & field marketing.
7. Sound leadership skills to inspire and motivate your team.
8. Exceptional communication to negotiate and influence at senior level.
9. Ability to work in a matrix environment and multi team approach – influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
10. Resilience and strong accountability.

Location: Johannesburg, South Africa (3 days per week in the office)

Work Place Type: Hybrid

Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter.

We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It's why we were awarded Best Places to Work by Glassdoor.

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working.