Content Writer

The Legends Agency; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A luxury lifestyle and homeware brand seeks a creative Content Writer to join their Cape Town studio. You will be the voice behind the brand, crafting compelling narratives for website, email campaigns, and marketing collateral that resonate with a global audience. The ideal candidate will have experience in copywriting for retail or design sectors and possess a strong understanding of SEO and branding principles.

Benefits

Staff discounts

Creative work environment

Room to grow in a values-driven team

Qualifications

• 2-4+ years of experience in content/copywriting role, ideally within retail, design, e-commerce, or luxury lifestyle sectors.
• Strong portfolio including product descriptions, campaign copy, and/or brand storytelling.
• Understanding of tone-of-voice and branding.

Responsibilities

• Craft SEO-driven product descriptions and blog content to shape customer perceptions.
• Write compelling e-commerce newsletters connecting with global audiences.
• Develop POS messaging and packaging copy that reflect the artistic value of products.

Skills

SEO principles

Storytelling

Collaboration

Attention to detail

Marketing

Education

Degree/Diploma in English, Communications, Journalism, Marketing or similar

Job description

Content Writer: Luxury Lifestyle & Homeware Brand

Paarden Eiland, Cape Town (On-site)
Salary: R25,000 R35,000 CTC per month (dependent on experience)

Are you a storyteller at heart with a passion for design, detail, and functionality?

A premium, design-led lifestyle and homeware brand with an international presence is seeking a creative and versatile Content Writer to join their Cape Town-based creative studio. You'll help bring artful products to life through meaningful words, aligned with a brand celebrated for its artistic aesthetic and sculptural style.

Job details

As the voice behind the brand, youll be responsible for shaping customer perceptions and inspiring engagement across:

• Website: Craft SEO-driven, emotive product descriptions, landing pages, and blog content.
• Email Campaigns: Write compelling e-commerce newsletters that connect with local and global audiences.
• Social Media: Collaborate with the content and design teams to script on-brand captions and storytelling pieces.
• Packaging & In-Store: Develop POS messaging and packaging copy that reflects the artistic value of every item.
• Marketing Campaigns: Support seasonal and product launch campaigns with fresh copy and strategic messaging.

Requirements

• A degree/diploma in English, Communications, Journalism, Marketing or similar.
• 2-4+ years of experience in a content/copywriting roleideally within retail, design, e-commerce, or luxury lifestyle sectors.
• A strong, relevant portfolio that includes product descriptions, campaign copy, and/or brand storytelling.
• Strong understanding of tone-of-voice, branding, and SEO principles.
• Ability to collaborate with designers, marketers, and merchandisers with ease.
• High attention to detail, a curious mind, and the ability to meet deadlines consistently.

Why join

• Work within an award-winning creative team that values both artistic expression and commercial impact.
• Be part of a South African success story that sells worldwide and celebrates local design.
• Contribute to products that are both functional and collectiblefrom kitchenware and table décor to artful accessories.
• Enjoy staff discounts, a creative work environment, and room to grow in a values-driven team.

Ready to Apply?

If you're passionate about design, love writing with purpose, and can match artistry with strategy -this could be your next career move.