Content Strategy Manager

We are in search of a creative and results-driven Content Strategy Manager to join our US client's team in a fully remote role to focus on the overall content strategy for listings, labels, and marketing assets across multiple platforms, ensuring content is optimized for conversion and customer engagement.

This role oversees and manages the content strategy for our e-commerce platforms, particularly on Amazon. In this role, you will be responsible for leading a small team of copywriters, ensuring the delivery of high-quality, optimized content that drives sales, enhances brand visibility, and improves customer engagement. You will collaborate closely with marketing, design, and product teams to ensure our content aligns with brand goals and meets the needs of our customers.

Duties & Responsibilities:

Content Management

1. Lead content strategy development by leading the development and execution of content strategies tailored to Amazon and other e-commerce platforms, aligning with brand guidelines and business objectives.
2. Delegate projects between the team to ensure efficiency.
3. Manage content creation and optimization.
4. Oversee the creation of Amazon product listings, including titles, bullet points, descriptions, and enhanced brand content (A+ Content).
5. Ensure all content is optimized for SEO, keyword targeting, and user experience to drive traffic and conversions.
6. Review and edit all content produced by the team to ensure it meets quality standards, is error-free, and aligns with brand tone, style as well as platform parameters.
7. Analyze content performance metrics (e.g., CTR, conversion rate, SEO rankings) and provide actionable insights to improve content effectiveness across platforms, especially Amazon.
8. Create a database of content that can be utilized quickly after careful editing.
9. Work closely and collaborate with the Account Managers, Design Team, and Product Teams to ensure content aligns with product launches, promotions, and seasonal campaigns.
10. Stay up to date with e-commerce and Amazon best practices, algorithm changes, and industry trends. Propose and implement strategies to improve content visibility and performance.

Team Leadership & Management:

1. Supervise and mentor a small team consisting of an Amazon Copywriter and a Junior Copywriter. Provide guidance, feedback, and ensure the team's work is aligned with the content strategy and e-commerce goals.
2. Conduct KPIs and drive training and development to create a high performing team that is continuously evolving with the market.

Requirements:

1. 3+ years of experience in Content Management for e-commerce platform sales (experience with Amazon, Walmart, Ebay, Shopify or iHerb is preferable and advantageous)
2. 3+ years of demonstrated management experience, managing a team of at least 2 people (overseeing quality of content)
3. Copyright and copywriting experience (10 years +)
4. Project Management experience
5. Design experience is advantageous
6. Digital Marketing Degree or similar
7. Excellent communication and leadership skills, with the ability to motivate and manage remote teams.
8. Proficiency in English with excellent writing, communication, and collaboration skills, capable of working with cross-functional teams.

Desired Skills:

1. Content Management
2. Copywriting
3. Leadership

Desired Work Experience:

1. 5 to 10 years

Desired Qualification Level:

1. Degree