Content Specialist - Creative Lead

Pepkor Lifestyle; Gauteng; On-site; ZAR 300,000 - 600,000; Full time

Job summary

Join a dynamic and innovative team at a leading retail group representing six unique brands in tech and lifestyle. As a Content Specialist (Creative Lead), you'll drive the creative vision across various platforms, ensuring impactful campaigns that resonate with diverse audiences. This role offers the opportunity to leverage AI tools for content creation and collaborate with talented professionals to shape brand narratives. If you're passionate about storytelling and creativity, this is your chance to make a significant impact in a fast-paced environment. Enjoy a competitive salary and a collaborative culture that values new ideas and approaches.

Benefits

Competitive salary package

Collaborative work environment

Opportunities for creativity and innovation

Qualifications

• 5+ years in a creative leadership role, ideally in retail or tech sectors.
• Proven ability to translate brand identities into compelling concepts.

Responsibilities

• Lead creative vision for campaigns, ensuring alignment with brand identity.
• Collaborate with teams to develop innovative campaign concepts.

Skills

Creative Direction

Content Creation

AI Integration

Quality Control

Performance Analysis

Communication Skills

Education

Degree or diploma in Graphic Design

Degree or diploma in Visual Communication

Degree or diploma in Marketing

Degree or diploma in Journalism

Tools

AI-driven copywriting platforms

Image generation tools

Job description

Location : Johannesburg, South Africa

Department : Advertising

Reports To : Advertising Manager

Brands : Incredible, HiFi Corp, Bradlows, Russells, Rochester, Sleepmasters

About Us : We are a leading retail group representing six dynamic brands, each with its unique identity and a strong presence in the tech, appliance, and furniture markets. As we continue to grow, we're looking for a visionary Content Specialist (Creative Lead) to join our team with a focus on our creative efforts across our brands, ensuring that our campaigns are not only impactful but also resonate with our diverse customer needs.

Role Overview : As a Content Specialist, you will be the creative driving force behind our brands, responsible for overseeing and elevating all creative outputs. With a keen eye for detail and a deep understanding of brand identity, you'll ensure that all visuals, messaging, and designs align with each brand's CI and tonality.

This role is ideal for a creative professional with a passion for storytelling, who can bring fresh ideas to life, leverage AI tools for content creation, and lead the creative direction across our advertising and marketing channels.

Key Responsibilities :

1. Creative Direction : Lead the creative vision for all campaigns, ensuring that the visual and tonal elements align with each brand's identity and resonate with target audiences.
2. Content Creation : Research, write, and edit content for various platforms, including blog posts, social media channels, website content, email campaigns, and press releases.
3. AI Integration : Utilize AI-powered tools to enhance content creation, including AI-driven copywriting, image generation, and data analysis to optimize creative outputs.
4. Quality Control : Review and approve creative assets, ensuring that all outputs meet brand standards and adhere to CI guidelines.
5. Collaborative Ideation : Work closely with Brand Managers, the Advertising Manager, and the studio team to brainstorm and develop innovative campaign concepts that drive brand engagement.
6. Content Strategy : Collaborate with the marketing team to develop and refine content strategies that align with brand goals and target audiences.
7. Performance Analysis : Monitor and analyze the performance of content across platforms to make data-driven decisions for future campaigns.
8. Brand Consistency : Maintain consistency in messaging and visuals across all touchpoints, ensuring a cohesive brand experience.

Key Requirements :

1. Experience : 5+ years in a creative leadership role, such as Art Director, Senior Designer, or Creative Lead, ideally within retail, tech, or lifestyle brands.
2. Education : Degree or diploma in Graphic Design, Visual Communication, Marketing, Journalism, or related fields.
3. Creative Expertise : Proven ability to translate brand identities into compelling creative concepts and execute them across multiple platforms.
4. Proficiency with AI Tools : Demonstrated experience using AI tools for content creation, such as AI-driven copywriting platforms and image generation tools.
5. Strong Portfolio : A portfolio showcasing a range of creative work, from large-scale campaigns to digital and social media assets.
6. Communication Skills : Excellent verbal and written communication skills, with the ability to articulate creative concepts clearly to stakeholders.
7. Team Player : Collaborative mindset with the ability to work effectively with cross-functional teams, including marketing, merchandise, and studio teams.

Why Join Us?

Be a part of a fast-paced, dynamic team that values creativity and innovation. Opportunity to shape the creative direction of six well-established brands in the tech, appliance, and furniture sectors. Collaborative work environment that encourages new ideas and approaches. Competitive salary package with benefits.