Content Producer & YouTube Growth Strategist

Growth Troops; Johannesburg; Hybrid; ZAR 1,043,000 - 1,391,000; Full time

Job summary

A dynamic digital agency is seeking a Content Producer & YouTube Growth Strategist to lead podcast production and drive YouTube growth. This hybrid role involves managing workflows with creative teams, creating engaging content, and utilizing data analytics for performance. The ideal candidate has extensive experience in content marketing and strong skills in tools like Adobe Suite and HubSpot. Flexibility for U.S. Eastern Time hours is essential.

Qualifications

• Proven experience in content marketing, podcast production, or social-led video strategy.
• Strong track record growing YouTube channels and social audiences through data-backed experimentation.
• Skilled with tools like Adobe Suite, Canva, HubSpot, WordPress, and podcast hosting platforms.

Responsibilities

• Lead podcast production end-to-end, overseeing all coordination and follow-ups.
• Drive YouTube growth through a channel-first strategy focused on discoverability and subscriber retention.
• Create compelling visual assets and promotional content aligned with trends.

Skills

Content marketing

Podcast production

YouTube growth strategy

Project management

Adobe Suite

HubSpot

SEO knowledge

Video analytics

Tools

Canva

WordPress

Podcast hosting platforms

Job description

Location: Remote (U.S. Eastern Time hours required)

Type: Full-Time

Reports To: Executive Leadership

Overview

We’re looking for a Content Producer & YouTube Growth Strategist to take the lead on our podcast and video marketing engine. In this hybrid creative-operational role, you’ll own everything from podcast guest coordination to YouTube channel growth, content repurposing, and performance optimization.

This position is ideal for a digital storyteller who knows how to translate complex topics into media that performs—whether through interviews, video content, or cross-platform social distribution.

What You’ll Do

• Lead podcast production end-to-end: outreach, scheduling, recording coordination, and follow-ups
• Drive YouTube growth through a channel-first strategy focused on discoverability, watch time, and subscriber retention
• Oversee post-production workflows with editors and designers to ensure high-quality, on-brand content
• Manage a repurposing strategy across social platforms (LinkedIn, TikTok, Instagram), for both organic and paid channels
• Create compelling visual assets and promotional content aligned to platform trends and brand standards
• Write and distribute newsletters that enhance user engagement and product education
• Maintain and optimize content on WordPress for long-tail SEO performance
• Monitor video/podcast metrics and adjust strategy based on performance (CTR, retention, audience growth)
• Foster community engagement by interacting with audiences across platforms
• Use HubSpot for audience management, automation, and performance tracking
• Develop tutorials, onboarding videos, and educational content to support the customer lifecycle

What You Bring

• Proven experience in content marketing, podcast production, or social-led video strategy
• Strong track record growing YouTube channels and social audiences through data-backed experimentation
• Ability to manage multiple projects, workflows, and stakeholders remotely
• Skilled with tools like Adobe Suite, Canva, HubSpot, WordPress, and podcast hosting platforms
• Working knowledge of SEO, video analytics, and content distribution best practices
• Strong communicator with a creative, performance-driven mindset

Work Hours

Must be available during core U.S. Eastern Time hours. Flexibility is required for live events, guest recordings, or team syncs.