Content Producer & Youtube Growth Strategist

Growth Troops; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading company seeks a Content Producer & YouTube Growth Strategist to oversee their podcast and video marketing initiatives. The role focuses on enhancing audience engagement through high-quality content and data-driven strategies, while fostering growth on YouTube and other digital platforms. The ideal candidate will have a strong background in content marketing, proven experience in podcast production, and a knack for analytics to inform decisions and strategies.

Qualifications

• Proven experience in content marketing or podcast production.
• Strong track record of growing YouTube channels.

Responsibilities

• Lead podcast production end-to-end including outreach and recording.
• Drive YouTube channel growth and manage content across social platforms.

Skills

Content Marketing

Podcast Production

Social-Led Video Strategy

SEO

Video Analytics

Tools

Adobe Suite

Canva

HubSpot

WordPress

Podcast Hosting Platforms

Job description

Location: Remote (U.S. Eastern Time hours required)

Type: Full-Time

Reports To: Executive Leadership

Overview

We’re looking for a Content Producer & YouTube Growth Strategist to take the lead on our podcast and video marketing engine. In this hybrid creative-operational role, you’ll own everything from podcast guest coordination to YouTube channel growth, content repurposing, and performance optimization.

This position is ideal for a digital storyteller who knows how to translate complex topics into media that performs—whether through interviews, video content, or cross-platform social distribution.

What You’ll Do

• Lead podcast production end-to-end: outreach, scheduling, recording coordination, and follow-ups
• Drive YouTube growth through a channel-first strategy focused on discoverability, watch time, and subscriber retention
• Oversee post-production workflows with editors and designers to ensure high-quality, on-brand content
• Manage a repurposing strategy across social platforms (LinkedIn, TikTok, Instagram), for both organic and paid channels
• Create compelling visual assets and promotional content aligned to platform trends and brand standards
• Write and distribute newsletters that enhance user engagement and product education
• Maintain and optimize content on WordPress for long-tail SEO performance
• Monitor video/podcast metrics and adjust strategy based on performance (CTR, retention, audience growth)
• Foster community engagement by interacting with audiences across platforms
• Use HubSpot for audience management, automation, and performance tracking
• Develop tutorials, onboarding videos, and educational content to support the customer lifecycle
  
  

What You Bring

• Proven experience in content marketing, podcast production, or social-led video strategy
• Strong track record growing YouTube channels and social audiences through data-backed experimentation
• Ability to manage multiple projects, workflows, and stakeholders remotely
• Skilled with tools like Adobe Suite, Canva, HubSpot, WordPress, and podcast hosting platforms
• Working knowledge of SEO, video analytics, and content distribution best practices
• Strong communicator with a creative, performance-driven mindset
  
  

Work Hours

Must be available during core U.S. Eastern Time hours. Flexibility is required for live events, guest recordings, or team syncs.