Content Producer & YouTube Growth Strategist

Growth Troops; Cape Town; Remote; USD 50,000 - 80,000; Full time

Job summary

A dynamic company is seeking a Content Producer & YouTube Growth Strategist who will lead in podcast and video marketing. This role includes managing end-to-end podcast production, driving YouTube growth strategies, and optimizing content across social platforms. The ideal candidate is a digital storyteller with proven experience in content marketing and a strong understanding of audience engagement through analytics.

Qualifications

• Proven experience in content marketing or podcast production.
• Experience growing YouTube channels and social audiences.
• Strong communication skills and a performance-driven mindset.

Responsibilities

• Lead podcast production from outreach to post-production.
• Drive YouTube growth and manage content across platforms.
• Foster community engagement and interact with audiences.

Skills

Content Marketing

Podcast Production

YouTube Strategy

Social Media Engagement

Project Management

SEO Knowledge

Analytics

Tools

Adobe Suite

HubSpot

WordPress

Canva

Podcast Hosting Platforms

Job description

Location: Remote (U.S. Eastern Time hours required)

Type: Full-Time

Reports To: Executive Leadership

Overview

We’re looking for a Content Producer & YouTube Growth Strategist to take the lead on our podcast and video marketing engine. In this hybrid creative-operational role, you’ll own everything from podcast guest coordination to YouTube channel growth, content repurposing, and performance optimization.

This position is ideal for a digital storyteller who knows how to translate complex topics into media that performs—whether through interviews, video content, or cross-platform social distribution.

What You’ll Do

• Lead podcast production end-to-end: outreach, scheduling, recording coordination, and follow-ups
• Drive YouTube growth through a channel-first strategy focused on discoverability, watch time, and subscriber retention
• Oversee post-production workflows with editors and designers to ensure high-quality, on-brand content
• Manage a repurposing strategy across social platforms (LinkedIn, TikTok, Instagram), for both organic and paid channels
• Create compelling visual assets and promotional content aligned to platform trends and brand standards
• Write and distribute newsletters that enhance user engagement and product education
• Maintain and optimize content on WordPress for long-tail SEO performance
• Monitor video/podcast metrics and adjust strategy based on performance (CTR, retention, audience growth)
• Foster community engagement by interacting with audiences across platforms
• Use HubSpot for audience management, automation, and performance tracking
• Develop tutorials, onboarding videos, and educational content to support the customer lifecycle
  
  

What You Bring

• Proven experience in content marketing, podcast production, or social-led video strategy
• Strong track record growing YouTube channels and social audiences through data-backed experimentation
• Ability to manage multiple projects, workflows, and stakeholders remotely
• Skilled with tools like Adobe Suite, Canva, HubSpot, WordPress, and podcast hosting platforms
• Working knowledge of SEO, video analytics, and content distribution best practices
• Strong communicator with a creative, performance-driven mindset
  
  

Work Hours

Must be available during core U.S. Eastern Time hours. Flexibility is required for live events, guest recordings, or team syncs.