Content Marketing Team Leader

Findojobs South Africa; Wes-Kaap; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A global digital learning solutions company is seeking a Content Marketing Team Leader in Cape Town. You will be responsible for developing content strategies aligned with business goals and leading a team in a hybrid workspace. The ideal candidate will have over 10 years of experience in content marketing and a strong background in project management. The role offers an engaging environment that supports professional growth.

Benefits

Employee Assistance Program (EAP)

Annual leave

Company-funded lunch & drinks every 6 weeks

Qualifications

• 10+ years’ experience in B2C content marketing, preferably in large organizations.
• Strong project management experience, ideally using platforms like Monday.com.
• Proven team leadership and mentoring experience.

Responsibilities

• Develop and implement content strategies aligned to business goals.
• Manage and guide Content Marketing Coordinators for timely content delivery.
• Monitor content engagement metrics to inform strategies.

Skills

B2C content marketing

Project management

Data-driven insights

Interpersonal skills

Attention to detail

Education

University degree in Marketing or related field

Tools

Monday.com

Job description

Location: Cape Town (Hybrid: Mondays and Thursdays in office) Working Hours: 07H00 – 15H30 SAST Contract Type: Permanent Reports to: Associate Director – Marketing (Australia-based) Salary: R70 000 per month

What’s On Offer

Employee Assistance Program (EAP)

Annual leave

Company-funded lunch & drinks every 6 weeks

About the Client:

Our client is a global digital learning solutions company with a strong mission to make quality education accessible through innovative online programs. They are redefining how learners engage and succeed in the modern world. Their collaborative and values-led environment thrives on passion , teamwork , agility , and integrity , offering a supportive culture and exceptional growth opportunities.

Role Summary:

The Content Marketing Team Leader plays a critical role in the strategy, development, and execution of high-impact marketing content across digital platforms. This role is key to aligning content with business goals, leading a high-performing team, and using analytics to drive continuous improvement. You’ll collaborate closely with academic and marketing stakeholders to ensure consistent, effective, and brand-aligned content delivery.

Key Responsibilities:

Strategic Content Leadership

Develop and implement content strategies aligned to business goals like lead generation , brand awareness , and revenue growth

Ensure content is tailored to the buyer journey and utilises emotional/logical triggers at each stage

Leverage data insights and analytics to continuously improve content performance

Work cross-functionally to align content with broader marketing objectives

Operational Oversight & Quality Control

Manage and guide Content Marketing Coordinators

Oversee timely delivery of engaging and accurate website and marketing content

Contribute to course guide updates and maintain tone and brand voice

Use CMS systems , AI tools , and content optimisation software

Apply project management best practices and ensure SEO effectiveness

Leadership & Team Development

Provide mentorship and clear direction to team members

Encourage accountability , ownership , and professional growth

Conduct regular team reviews, foster collaboration, and lead through transitions

Demonstrate proactive problem solving , business etiquette, and stakeholder engagement

Stakeholder Engagement & Collaboration

Partner with Marketing Managers to align content with digital strategies

Collaborate with Academic Teams to ensure accurate course representation

Champion new tools and advocate for digital content marketing best practices

Performance Measurement & Continuous Improvement

Monitor content engagement metrics to inform strategies

Leverage SEO , AI , and digital marketing analytics

Implement scalable workflows and stay current with industry trends

What Does Success Look Like?

A clearly structured content strategy driving engagement and growth

High-performing and empowered team delivering consistent content

Improved SEO and engagement via data-driven optimisation

Seamless collaboration across departments and stakeholder groups

Accurate, on-brand content across all digital touchpoints

Qualifications & Experience

University degree in Marketing, Strategic Communications, or related field

10+ years’ experience in B2C content marketing, preferably in large organisations

Strong project management experience, ideally using platforms like Monday.com

Demonstrated use of data-driven insights in content strategy

Proven team leadership and mentoring experience

Strong interpersonal skills and ability to work cross-functionally

Commercial acumen and adaptability to fast-paced environments

High level of attention to detail , accuracy, and multitasking ability

Nice to Have

Experience in the Higher Education sector

• Previous collaboration with international teams