Content Marketing Manager

Initiate International; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A dynamic Content Marketing Manager is sought in Cape Town to oversee content strategy across digital and offline channels. The ideal candidate will have 3-5 years of experience, a strong portfolio, and a knack for budget management. This role requires excellent communication and organizational skills, as well as the ability to thrive in a fast-paced environment.

Qualifications

• 3-5 years of experience in content marketing or related fields.
• Strong portfolio demonstrating effective content strategies.
• Experience in iGaming or African markets is an advantage.

Responsibilities

• Own content strategy and execution across platforms.
• Develop and manage content aligned with marketing goals.
• Track and report on key content metrics.

Skills

Content Marketing

Copywriting

Brand Communications

Project Management

Budget Management

Communication

Collaboration

Job description

Content Marketing Manager required in Cape Town.

A dynamic, hands-on Content Marketing Manager in Cape Town is needed to shape and lead content efforts across digital and offline channels.

This is the perfect role for a creative strategist who thrives on crafting meaningful, engaging content that builds brand awareness, connects with diverse audiences, and supports performance-driven goals.

Your key job responsibilities will include:

• Reporting into the Growth & Acquisition team, the Content Marketing Manager will take ownership of content strategy and execution across platforms and touchpoints.
• Developing and executing a results-driven content strategy aligned to broader marketing and growth goals.
• Creating, managing, and distributing content across web, social media, and offline channels.
• Ensuring brand consistency across all messaging, formats, and platforms.
• Collaborating closely with the Acquisition Manager to ensure content supports user acquisition and conversion goals.
• Coordinating with local teams, agencies, and freelancers to support translation and localization of content for different markets.
• Managing budgets related to offline and regional content initiatives.
• Tracking and reporting on key content KPIs, including engagement (likes, shares, time on page), brand visibility (reach, impressions, search volume), and perception metrics.

Requirements:

• Proven experience in content marketing, copywriting, or brand communications (minimum of 3–5 years preferred).
• Familiarity with the iGaming space and/or African markets will be highly advantageous.
• Strong portfolio showcasing content that has driven engagement, awareness, or results.
• Experience managing external vendors, content partners, or creative agencies.
• Budget management skills with a focus on impact and ROI.
• A strategic storyteller with a sharp eye for compelling content.
• Excellent communication skills, both written and verbal.
• Proactive, highly organised, and able to manage multiple projects simultaneously.
• Flexible and adaptive – thrives in a fast-paced, ever-evolving marketing environment.
• A strong collaborator who values diverse perspectives and works well across teams.