Content Marketing and Communications Lead

Hyperclear Tech; Johannesburg; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Hyperclear Technologies, a division of Hyperclear Global Investments, seeks a senior content marketing leader to drive content strategy across its multi-brand portfolio. You will shape thought leadership, case studies, and sales collateral while aligning with SEO and performance marketing to optimize engagement and revenue.

With 6–9 years in B2B tech content, you’ll manage editorial calendars, governance, and cross-brand storytelling, delivering measurable impact across brand awareness and

Qualifications

• 6–9 years of progressive content marketing and communications experience, with expertise in content strategy, editorial management, and multi-brand content programmes.
• Proven success in strategies that improved brand awareness, organic visibility, audience engagement, lead generation, and revenue.
• B2B technology, SaaS, or enterprise software experience with understanding of complex buyer journeys and longer sales cycles.
• Experience managing content across multiple brands or portfolios; shared services or agency experience is a plus.

Responsibilities

• Develop and execute content marketing strategies to drive brand awareness, audience engagement, lead generation, and revenue growth.
• Lead the creation of high-quality content: thought leadership, case studies, white papers, blogs, website copy, emails, social content, and sales enablement materials.
• Manage editorial calendars and roadmaps for consistency across brands and channels.
• Build thought leadership programs through articles, webinars, podcasts, and industry publications.
• Collaborate with SEO and Performance Marketing to create optimized, conversion-focused content.
• Translate complex technical concepts into engaging, audience-focused content for B2B decision-makers.
• Develop compelling brand messaging and storytelling frameworks to differentiate in the market.
• Analyze content performance and apply data-driven insights to improve engagement and pipeline contribution.
• Drive content governance, editorial standards, and brand consistency across activities.
• Identify innovative formats and AI-powered tools to improve efficiency and impact.

Skills

Content strategy

Editorial leadership

B2B marketing

Content marketing

Multi-brand content

Job description

Hyperclear Technologies is a division of Hyperclear Global Investments, a technology investment holding company headquartered in Mauritius with regional offices in South Africa, Uruguay, and the United Kingdom.

At Hyperclear Technologies, our portfolio of industry-leading technology companies provides clients with a complementary suite of products and services to increase performance through optimisation. We operate at the forefront of innovation, offering solutions that span cyber security, cloud infrastructure, business intelligence, robotic and business process automation, credit analytics, and more.

Why Join Us?

Joining Hyperclear Technologies gives you the unique opportunity to work across a range of exciting and diverse brands in the technology space, including:

• Cyberlogic: A managed solutions provider specialising in cyber security, cloud, infrastructure, and business intelligence.
• Flokzu: A no-code business process management platform that allows users to automate complex business processes with a simple drag-and-drop interface, serving customers in 70 countries worldwide.
• Cogent: A tech company operating under the banner of hyper-automation is recognised as the only pure-play hyper-automation company in the EMEA region. Cogent partners with Blue Prism, a leader in Connected Robotic Process Automation.
• Principa: A consulting and analytics business with innovative financial services products designed to foster financial inclusion and access to credit in emerging markets through custom-built decisioning technology.
• Scriptex: A bespoke solutions development house with nearly a decade of experience rapidly delivering native-cloud software solutions.

Hyperclear Technologies provides a dynamic, forward-thinking environment where you can broaden your horizons and engage with cutting-edge technologies and leading industry thinkers. Our team members are integral to enabling our vision of unlocking human potential through technology, making a tangible impact on businesses and communities worldwide.

By joining Hyperclear Technologies, you are not just joining a company; you are becoming a key player in a growing stable of brands dedicated to innovation, excellence, and making a difference.

Explore the possibilities with us and help drive the future of technology.

Job Purpose:

Lead the content strategy and communications execution across Hyperclear Tech's multi-brand portfolio, driving brand authority, audience engagement, and customer acquisition through compelling storytelling and strategic content programmes.

Key Responsibilities:

• Develop and execute content marketing strategies that drive brand awareness, audience engagement, lead generation, and revenue growth across Hyperclear Tech's portfolio of brands.
• Lead the creation of high-quality content, including thought leadership articles, case studies, white papers, blogs, website copy, email campaigns, social media content, and sales enablement materials.
• Manage editorial calendars and content roadmaps, ensuring consistent delivery of content across multiple brands and channels.
• Build and grow thought leadership programmes for executives and subject matter experts through articles, webinars, podcasts, industry publications, and speaking opportunities.
• Partner with SEO and Performance Marketing teams to create search-optimised and conversion-focused content that supports both organic and paid marketing initiatives.
• Translate complex technical concepts into engaging, audience-focused content that resonates with B2B decision-makers.
• Develop compelling brand messaging, value propositions, and storytelling frameworks that strengthen brand positioning and market differentiation.
• Analyse content performance and leverage data-driven insights to optimise engagement, lead quality, content ROI, and pipeline contribution.
• Drive content governance, editorial standards, and brand consistency across all marketing and communications activities.
• Identify and implement innovative content formats, AI-powered tools, and emerging content trends to improve efficiency and maximise impact.

Experience:

• Minimum 6-9 years of progressive content marketing and communications experience with established expertise in content strategy, editorial management, and multi-channel content programmes.
• Proven success developing and executing content strategies that demonstrably improved brand awareness, organic visibility, audience engagement, lead generation, and revenue contribution.
• B2B technology, SaaS, or enterprise software experience required – demonstrated understanding of complex buyer journeys, technical product marketing, and longer sales cycles requiring sophisticated content nurture programmes.
• Experience managing content across multiple brands, business units, or client portfolios (shared services, multi brand, or agency experience advantageous).
• Direct experience with full-funnel content programmes spanning awareness through conversion, with clear attribution to pipeline generation and revenue outcomes.
• Demonstrated ability to work autonomously whilst collaborating across cross-functional teams, self-directing workload and priorities in fast-paced, high-growth environments.
• Strong portfolio showcasing diverse content types, strategic thinking, creative excellence, and measurable business impact across B2B technology contexts.
• Experience implementing content operations frameworks, editorial workflows, and governance structures enabling scalable, efficient content production.
• Proven ability to translate technical concepts, product features, and industry insights into compelling narratives that engage non-technical audiences.
• Experience leveraging AI-powered content tools, automation capabilities, and productivity technologies whilst maintaining quality standards and authentic brand voice.
• Demonstrated ability to present content strategies, performance insights, and recommendations to executive stakeholders with confidence, clarity, and commercial focus.
• Track record of building scalable content processes, documentation frameworks, and knowledge systems that can be replicated across multiple brands or business units.

Core Competencies & Skills:

• Strategic Thinking: Ability to translate business objectives into content strategies, connecting content performance to brand equity, pipeline generation, and revenue outcomes.
• Creative Excellence: Exceptional storytelling capabilities producing compelling, differentiated content that cuts through market noise and engages sophisticated B2B audiences.
• Editorial Leadership: Strong editorial judgement balancing creative ambition with strategic priorities, audience needs, and business objectives whilst maintaining quality standards.
• Analytical Thinking: Solid quantitative skills to analyse content performance data, identify patterns, extract insights, and make evidence-based optimisation decisions.
• Communication Skills: Outstanding written and verbal communication abilities, distilling complex concepts into clear, engaging narratives for diverse audiences and stakeholders.
• Stakeholder Management: Proven ability to influence, advise, and collaborate with business unit leaders, executives, subject matter experts, and cross-functional teams with confidence.
• Cross-Functional Collaboration: Effective partnership skills working across shared services teams, multiple business units, sales organisations, product teams, and creative resources.
• Self-Direction & Autonomy: Ability to work independently, prioritise competing demands, manage multiple content programmes, and drive results with minimal oversight in ambiguous environments.
• Commercial Acumen: Deep understanding of B2B marketing economics, content ROI, attribution models, pipeline contribution, and content's role in customer acquisition efficiency.
• Continuous Learning: Self-motivated to stay current with content trends, platform developments, AI capabilities, industry innovations, and emerging best practices.
• Adaptability: Comfortable managing changing priorities, evolving strategies, and shifting market dynamics in fast paced, high-growth technology environments.
• Results-Driven: Track record of setting ambitious goals, holding yourself accountable, and delivering measurable improvements in content performance, brand authority, and business impact.