Content Marketer – Social Media

Growth Troops; Cape Town; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A leading men’s health brand seeks a Content Marketer to enhance social media presence across platforms like LinkedIn and Instagram. The role involves managing content calendars, writing copy, and engaging with the audience to drive community growth. Ideal candidates will have strong writing skills and experience in social media management.

Qualifications

• 2–3 years of hands-on experience managing social content.
• A portfolio showcasing strong writing and at least one short-form video.
• Excellent written English; bonus for conversational Spanish or Portuguese.

Responsibilities

• Manage social media content planning and scheduling.
• Write engaging copy and create visuals for posts.
• Moderate community interactions and report on performance.

Skills

Content Creation

Social Media Management

Engagement

Trend Scanning

Tools

Canva

Figma

CapCut

Hootsuite

Google Sheets

GA4

Job description

Remote | Full-Time | Americas Time Zones Preferred

Reports to: Head of Marketing

Shape the Voice. Drive the Engagement. Own the Feed.

We’re one of the fastest-growing men’s health brands in the world—and we’re looking for a Content Marketer to lead our social media presence across LinkedIn, Instagram, TikTok, and X. You’ll manage everything from trend scanning to posting and reporting, ensuring our voice is consistent, our storytelling is sharp, and our community is growing.

Your Week at a Glance:

• Kick off Mondays by reviewing social trends and planning content for the upcoming week
• Write clear, engaging copy and create or source visuals and videos
• Schedule content across platforms using the appropriate captions, hashtags, and tone
• Engage with the community—moderate comments, join threads, and surface insights to the product team
• Wrap up Fridays by reporting on performance, highlighting wins/losses, and recommending adjustments
  
  

Your Tools:

• Canva or Figma (graphics), CapCut (video), Later or Hootsuite (scheduling)
• Google Sheets or GA4 (reporting)
• Bonus points for sentiment analysis or AI-assisted writing tools
  
  

What You Bring:

• 2–3 years of hands-on experience managing social content across multiple platforms
• A portfolio showcasing strong writing and at least one short-form video
• Confidence running a content calendar independently
• Excellent written English; bonus for conversational Spanish or Portuguese
  
  

What Success Looks Like in 90 Days:

• 30 consecutive days of consistent, on-schedule posting
• 10%+ improvement in average engagement per post
• A simple, easy-to-read performance dashboard for leadership