Content Marketer (Social)

Growth Troops; Johannesburg; Remote; USD 30,000 - 45,000; Full time

Job summary

A leading men's health company is seeking a Content Marketer to enhance its social media presence. In this role, you'll manage the brand's voice across platforms like LinkedIn and Instagram, ensuring engaging content and analyzing performance metrics. Ideal candidates will have a strong portfolio and 2-3 years of experience in social content creation.

Qualifications

• 2-3 years of hands-on social-content experience.
• Portfolio showcasing crisp copy and at least one short-form video.
• Clear written English required; conversational Spanish or Portuguese is a plus.

Responsibilities

• Shape the company’s voice across various social media platforms.
• Draft and schedule posts, moderate comments, and analyze performance.
• Publish thirty consecutive days of scheduled posts within ninety days.

Skills

Social Media Management

Copywriting

Content Creation

Analytics

Visual Design

Tools

Canva

Figma

CapCut

Hootsuite

Google Sheets

GA4

Job description

Content Marketer — Social

Full-time

• Remote (Americas time zones preferred)
• Reports to the Head of Marketing
  
  

The Job

Work for one of the fastest growing men's health companies in the world. The Content Marketer shapes the company’s voice across LinkedIn, Instagram, TikTok, and X. Success in this role is measured by the consistency of scheduled posts, the clarity of brand storytelling, and month-over-month growth in reach and engagement.

What the Role Looks Like Week to Week

• Monday begins with a quick social‐trends scan and a draft agenda for next week’s posts.
• By mid-week, you have written copy, sourced visuals, or filmed short clips, then loaded everything into the scheduler with on-brand captions and hashtags.
• You spend part of each day moderating comments, jumping into relevant threads, and flagging customer feedback for the product team.
• Every Friday, you export analytics, annotate the wins and misses, and recommend tweaks to the content calendar before the next sprint.
  
  

Tools in Daily Rotation

Canva or Figma for graphics, CapCut for quick edits, a social scheduler such as Later or Hootsuite, and Google Sheets or GA4 for performance tracking. Familiarity with sentiment-analysis or AI-assisted writing tools is a bonus.

Experience That Fits

Candidates typically bring two to three years of hands-on social-content work, a portfolio that shows crisp copy and at least one short-form video, and comfort owning a multi-channel calendar without daily supervision. Clear written English is required; conversational Spanish or Portuguese earns extra credit.

First-Quarter Milestones

Within ninety days you will have:

• published thirty consecutive days of on-schedule posts,
• lifted average engagement per post by at least ten percent, and
• delivered a simple dashboard that leadership can check at a glance.
  
  

Why This Role Matters

The social feed is often a prospect’s first introduction to the brand; owning it means steering the tone of every subsequent conversation. If building audience and shaping narrative feels like second nature, this seat is yours to claim.