Content Manager - Social Media

Media24 (Pty) Ltd; Johannesburg; On-site; ZAR 250,000 - 450,000; Full time

Job summary

A leading media company is seeking a dynamic Content Manager - Social Media to enhance audience engagement across digital platforms. This mid-senior level role requires expertise in social media management, content creation, and SEO. The ideal candidate will possess a relevant degree, 4 years of experience, and a knack for developing compelling content tailored to engage specific audiences on varied social platforms.

Qualifications

• Minimum 4 years' experience in digital content management.
• Strong social media management and audience engagement skills.
• Proficient in SEO and analytics tools.

Responsibilities

• Develop and implement comprehensive social media strategies.
• Manage and curate content across all social media platforms.
• Publish content and moderate comments on social media.

Skills

Social Media Expertise

Content Creation

SEO Optimization

Audience Engagement

Analytical Skills

Education

Relevant diploma or degree in journalism or related field

Tools

Google Analytics

Content Management Systems (CMS)

Job description

Join to apply for the CONTENT MANAGER - SOCIAL MEDIA role at Media24 (Pty) LtdJoin to apply for the CONTENT MANAGER - SOCIAL MEDIA role at Media24 (Pty) LtdGet AI-powered advice on this job and more exclusive features.Daily Sun is a digital-only news brand with a strong digital presence across multiple platforms.

We are seeking an experienced and dynamic Content Manager with exceptional social media expertise to join our digital team and drive engagement across our online channels.The Content Manager - Social Media will play a crucial role in our digital strategy, overseeing content creation, curation, optimisation, and distribution across our website and social media platforms.

The ideal candidate will have strong social media management skills and a deep understanding of social media trends, audience behavior, and engagement strategies.Key ResponsibilitiesSocial Media ManagementDevelop and implement comprehensive social media strategies to grow audience engagement and drive traffic to our digital platformsManage and curate content across all social media platforms, tailoring content to meet specific audience needs on each channelCreate compelling and engaging social media posts that support published content and drive user interactionBuild and maintain our social media audience, focusing on both retention and expansionStay current with emerging social media trends, features, and best practices to maximize platform effectivenessAnalyse social media metrics and performance data to optimise future content strategiesContent Management and OptimisationSub-edit content in adherence to South African media law and the Press CodeWrite creative, tabloid-style and SEO-based headlinesWrite SEO-based blurbs and extract relevant SEO keywords from contentWrite appropriate and creative captions for all story elementsEnsure content pieces flow in a sensible and engaging wayAdd appropriate photographic, audio, video and info-box content when creating storiesPublish content to websiteUse analytics tools to guide decision-making with regards to publishing schedules and ranking stories on the websiteModerate comments fairly and effectivelySkills And CompetenciesSocial Media ExpertiseAdvanced knowledge of social media platforms including WhatsApp, Facebook, Instagram, X (formerly Twitter), TikTok, YouTube and emerging platformsDemonstrated ability to grow and engage social media audiencesExcellent understanding of platform-specific audience needs and content requirementsStrong skills in social media content creation, optimization and performance analysisAbility to leverage social media to drive website traffic and meet digital KPIsUp-to-date knowledge of social media trends, algorithms, and best practicesContent Creation and EditingExcellent sub-editing skillsExceptional headline writing skillsAn understanding of SEO keywords and optimization techniquesA flair for narrative storytellingCreativity and a sense of humorAn understanding of the Daily Sun audience and their interestsTechnical KnowledgeAn understanding of South African media law, ethics, and the Press CodeProficiency in Content Management Systems (CMS)Experience with Google Analytics and social media analytics toolsThe ability to work independently to a high degree of accuracyRequirementsRelevant diploma or degree in journalism or related fieldMinimum 4 years' experience in digital content management with a strong focus on social media managementMay be required to work evenings, weekends and public holidays on a shift basis.Knowledge of the online environment and the Daily Sun audienceUnderstanding of the South African media landscapeGiven the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Public Relations, and Writing / EditingIndustriesMedia ProductionReferrals increase your chances of interviewing at Media24 (Pty) Ltd by 2xGet notified about new Content Manager jobs in Johannesburg, Gauteng, South Africa.Content Producer & YouTube Growth StrategistJohannesburg, Gauteng, South Africa $.00-$1,.00 18 hours agoJohannesburg, Gauteng, South Africa $1,.00-$1,.00 1 day agoJohannesburg, Gauteng, South Africa $1,.00-$1,.00 1 day agoSenior Customer Success Manager (Podcasts)Johannesburg, Gauteng, South Africa 1 day agoGlobal Customer Success Manager – (B2B Marketing)City of Johannesburg, Gauteng, South Africa 1 day agoJohannesburg, Gauteng, South Africa 1 day agoJohannesburg, Gauteng, South Africa 1 week agoJohannesburg, Gauteng, South Africa 2 days agoCity of Johannesburg, Gauteng, South Africa 4 days agoMidrand, Gauteng, South Africa 1 month agoBryanston, Gauteng, South Africa 3 days agoGlobal HSSE Technical Writer - 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Social Media Manager • Johannesburg, Gauteng