Content Manager

Productside; South Africa; Remote; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Fully remote

International team

Autonomy & flexibility

Job summary

Productside is seeking a talented copywriter to own the words that sell our product-management expertise. You will craft website copy, newsletters, LinkedIn posts, emails, campaigns, and sales collateral, shaping a value narrative that resonates with product leaders and buyers.

This role sits on the marketing team and collaborates with sales, product, and training experts. You’ll use AI writing tools to speed research and drafting while maintaining editorial judgment and original voice.

Qualifications

• 3+ years of professional copywriting experience in B2B/SaaS/professional services or education/e-learning.
• Portfolio showing website copy, email/newsletter copy, social posts, and sales collateral.
• Evidence of LinkedIn copy that drove engagement and growth.

Responsibilities

• Write and refresh website copy, landing pages, and conversion-focused CTAs.
• Develop and evolve Productside's value narrative and core messaging.
• Craft newsletters, LinkedIn posts, emails, campaigns, and sales collateral.
• Create blog posts, webinars descriptions, and content reports.
• Maintain brand voice and collaborate with sales, product, and training teams.

Skills

Copywriting

B2B writing

Editing

SEO basics

Tools

HubSpot

WordPress

CMS

Asana

Job description

Productside is dedicated to supporting Product Leaders on their journey to excel in product management. Our Training + Advisory approach eliminates the guesswork, helping teams achieve greater product success in the market. We provide actionable frameworks, leadership engagement, custom training, and organization-wide support to drive positive change and measurable wins.

AI is woven into how we work at Productside. We use AI tools to accelerate our day-to-day workflows, and we bring that same AI-forward thinking to what we do all of the time. If you join our team, expect a culture that experiments with AI tools openly, shares what works, and uses them to work smarter. AI is never used as a substitute for good judgment, creativity, and is never responsible for a final output without revision or review.

Role Description

We're looking for a Copywriter to own the words that sell Productside. You'll turn our expertise in product management into clear, persuasive copy for our website, newsletter, LinkedIn, emails, campaigns, and sales collateral, and you'll help shape the value narrative that explains why product leaders choose us. This role sits on the marketing team and works closely with sales, product, and our training and advisory experts. Productside is a US-based company and this role requires availability during Eastern time zone business hours.

What You'll Do

• Write and refresh website copy, including landing pages, course and service pages, and conversion-focused calls to action
• Develop and evolve Productside's value narrative and core messaging, translating complex product management concepts into language that resonates with product leaders and buyers
• Write an engaging newsletter that people open, read, and click, from subject lines through body copy
• Write LinkedIn posts for the company page and executive voices, with an eye on engagement and audience growth
• Write email campaigns, nurture sequences, and promotional copy for courses, certifications, webinars, and events
• Create net-new sales and marketing collateral (one-pagers, case studies, brochures, decks) and update existing pieces as offerings change
• Write blog posts, webinar descriptions, and content reports that showcase our thought leadership
• Interview subject matter experts and turn their ideas into polished, on-brand copy
• Maintain a consistent brand voice and help build out messaging guidelines
• Use AI writing tools to speed up research and drafting, while bringing the editorial judgment and originality that make copy stand out
• Deliver on tight deadlines, managing multiple projects at once and keeping work on track in Asana

What Success Looks Like

• A sharpened value narrative and messaging framework that sales and marketing use consistently
• Website pages that convert better, with measurable gains in conversion rates on priority pages
• Newsletter open and click-through rates that rise quarter over quarter
• Growing LinkedIn engagement and follower growth on the posts you write
• A current, complete collateral library that sales actually uses, with new pieces shipped as needs arise

Who you are

• 3+ years of professional copywriting experience, ideally in B2B, SaaS, professional services, or education/e-learning
• A portfolio that shows range: website copy, email or newsletter copy, social posts, and sales collateral
• Evidence of LinkedIn copy that drove high engagement and growth in engagement
• A sharp writer and self-editor who can move between persuasive, conversational, and educational tones
• Skilled at distilling complex ideas into simple, compelling messages and value propositions
• Comfortable with feedback and fast iteration, and reliable on tight deadlines
• Experience with HubSpot, WordPress, or similar CMS and email platforms, and comfortable working in Asana
• Curious about AI writing tools and how to use them well without losing quality or voice
• Excellent written and spoken English
• Nice to have: experience in product management, B2B training, or e-learning; agency experience; familiarity with SEO and conversion copywriting best practices
• Excellent communication and collaboration abilities.
• Ability to manage multiple priorities and meet deadlines.
• Knowledge of content marketing, social media strategy, and performance analysis

What’s in it for you

• Ownership of Productside's voice across every channel, with real influence on how the brand shows up
• Direct access to recognized product management experts and their ideas
• Visible impact: your words drive pipeline, enrollments, and audience growth
• A fully remote, international team that experiments openly with AI tools
• Flexibility and autonomy, with a team that values quality and speed