Content Manager

Bash; Cape Town; Hybrid; ZAR 300,000 - 450,000; Full time

Job summary

A dynamic retail company in Cape Town is searching for a detail-obsessed Content Manager to oversee content strategy and execution across all platforms. The ideal candidate will have over 3 years of experience in digital content creation and a strong understanding of omni-channel marketing. Join us to shape remarkable customer experiences and drive brand affinity through compelling storytelling and strategic content planning.

Benefits

Generous paid holiday

Wellbeing leave

Exclusive shopping discount

Qualifications

• 3+ years of experience in content strategy and digital content creation, preferably in fashion or lifestyle e-commerce.
• 1+ years of people management or team leadership experience.
• Strong understanding of email marketing, web content, and retail formats.

Responsibilities

• Oversee the planning and implementation of the content strategy across all customer touchpoints.
• Manage a cross-functional content team to execute campaigns.
• Track campaign performance and generate insights to improve future content.

Skills

Content strategy

Digital content creation

Stakeholder management

Social media understanding

Education

Bachelor’s degree in Marketing or related field

Job description

WHO WE ARE AT BASH

We are a team of leaders, bold thinkers and friends, and we’re on a mission to create remarkable omni-channel experiences for our customers.

We believe that by being Bold, Accountable, Simple and Human, our values will lead us forward, keeping us real, connected and directed.

By leveraging the power of technology and exceptional talent, we are building products that bring the physical and digital world together to create communities that prosper. This journey requires grit, ambition and teamwork as we transform SA retail for the better.

And we’re only just getting started. Now is the time to jump onboard.

We’re looking for a detail-obsessed Content Manager. As a Content Manager you’ll oversee the planning and implementation of the content strategy and execution for Bash across all customer touchpoints, online and in-store. With a deep understanding of the Bash customer, you’ll translate business goals and shopper insights into compelling, conversion-driving content across web, social, email, app, and in-store tech devices. You’ll guide a cross-functional content team to bring campaigns to life, optimise performance, and build brand affinity through engaging storytelling and smart trade thinking.

WHAT YOU’LL DO

Strategy & Planning

• Translate commercial goals, trade priorities, and customer insights into clear content strategies tailored to the omni-channel shopper.
• Define seasonal and trade-driven content priorities across departments, working closely with buying, VM, CRM, and brand partners.
• Manage and activate tactical trade support to reach revenue targets, with agility to pivot content plans in response to trade performance.
• Collaborate with the data, analytics, and customer teams to refine strategic focus areas and validate content decisions.
  
  

Cross- Chanell Content Delivery

• Oversee and manage the end-to-end content process, from briefing to execution, across all customer channels: website, social media, app, email, and in-store digital touchpoints.
• Build and maintain channel calendars in partnership with channel owners to ensure cohesive customer journeys and consistent storytelling across all channels.
• Develop creative briefs and review output to ensure all content aligns with campaign objectives, brand tone, and customer intent.
  
  

Customer & Commercial Alignment

• Champion the Bash customer, ensuring all content supports their needs, shopping behaviours, and engagement preferences.
• Partner with trade and product teams to identify key focus products, local trends, and promotional moments to amplify through content.
• React quickly to sales and engagement data by activating timely, agile content solutions that support trade performance and customer interest.
  
  

Optimisation & Performance

• Track campaign and content performance, reporting on key metrics and generating insights to improve future content planning and output.
• Continuously test, learn, and optimise content using behavioural data, engagement insights, A/B testing, and feedback loops. Identify gaps and opportunities in current content mix to drive innovation, increase engagement, and improve conversion across touchpoints.
  
  

Operational Leadership

• Manage one direct report, providing mentorship and guidance to support their development and delivery.
• Partner with the Creative Operations Manager and Producer to streamline workflows, improve efficiency, and ensure content is delivered on time and within budget.
  
  

WHAT YOU HAVE:

• Bachelor’s degree in Marketing, Digital Marketing, Fashion Marketing, or similar creative/commerce-related disciplines
• 3+ years of experience in content strategy and digital content creation, preferably in fashion, beauty, or lifestyle e-commerce.
• 1+ years of people management or team leadership experience.
• Experience working within an omni-channel or retail environment is highly advantageous.
• Strong understanding of social media, email marketing, web content, and retail content formats.
• Excellent briefing, communication, and stakeholder management skills.
• Results-driven mindset with strong analytical and problem-solving abilities
  
  

JOINING THE BASH TEAM

We empower our people to choose where they would like to do their best work, with the tools they need to get there but we also encourage our teams to travel so we can also make magic happen face to face. Our offices are a vibe, which doesn’t hurt. They are decked out to make collaboration easy and help our team create lasting connections with each other. We bring teams together for planning, celebration, ideation and onboarding, and more.

BASH PERKS

Our perks are supercharged by our intangible benefits, like the optionality that comes with building a hyper growth business, being surrounded by the best talent in the biz and building great products that wow our customers and drive growth for our country.

Best of the Best - The wealth of talent we have will surprise + inspire you

Security within a startup - The best of both worlds. TFG's buy-in lets us invest in the people and initiatives we believe in.

Agency and Optionality - Use the ambition and collective force of our talent to drive your career in the direction you dream.

Connection and Friendship - We make sure you connect, laugh and have fun with the team. Play hard, work hard vibes.

Top $$ - The best people, in the right roles, earning at the top tier.

Your Time - We’ve got generous paid holiday, wellbeing leave and even Birthday leave for you to enjoy when you need it.

Exclusive Shopping Discount - Save when you shop across over 500 brands in-store and on bash.com.