Content Copywriter

Initiate International; Wes-Kaap; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A dynamic iGaming company in South Africa is seeking a skilled Content Copywriter to join their marketing team. You'll create engaging content across platforms, ensuring brand voice consistency. Ideal candidates have proven writing experience in iGaming or digital marketing and a passion for storytelling. This fast-paced role offers opportunities for career growth with competitive rewards.

Benefits

Competitive salary

Career growth opportunities

Collaborative culture

Qualifications

• Proven experience as a Content Copywriter or similar role, ideally in iGaming or digital marketing.
• Strong portfolio showcasing versatile writing skills.
• Exceptional editing and proofreading abilities.

Responsibilities

• Write compelling copy for various digital platforms.
• Create impactful messaging for player engagement.
• Maintain brand voice consistency across channels.

Skills

Copywriting

Storytelling

SEO

CRM Communications

Content Creation

Proofreading

Education

Degree in Journalism, Marketing or Communications

Tools

WordPress

SEMRush

Ahrefs

Job description

Our client, a fast-growing leader in the iGaming and Sports Betting industry, is seeking a skilled Content Copywriter to join their dynamic marketing team.

This is an exciting opportunity for a creative, detail-oriented professional to shape the tone of voice and storytelling behind a brand that entertains thousands of players daily.

As a Content Copywriter, you will be the creative engine behind the brands written communications. Your role will span across digital platforms, campaigns, CRM communications, and in-game content, ensuring that every piece of writing is consistent, engaging, and aligned with brand strategy.

You'll work closely with marketing, design, product, and CRM teams, delivering content that not only inspires but also drives measurable business results. This is a role for someone who understands that in iGaming, words are not just content they are a key part of the player experience.

Key Responsibilities

• Content Creation & Storytelling
• Write compelling copy for websites, landing pages, mobile apps, product descriptions, blogs, and newsletters.
• Develop persuasive promotional and campaign messaging to support player acquisition, retention, and loyalty.
• Craft short-form and long-form content tailored for different audiences and markets.
• CRM & Player Engagement
• Create impactful copy for player lifecycle campaigns (welcome journeys, retention flows, reactivation messages).
• Work closely with CRM teams to produce personalised and segmented content across email, SMS, push, and in-app channels.
• Brand Voice & Consistency
• Act as a guardian of the brands tone of voice, ensuring consistency across all channels and platforms.
• Collaborate with marketing leadership to refine brand messaging and storytelling strategies.
• SEO & Optimisation
• Apply SEO best practices to content, ensuring visibility while maintaining creativity and natural flow.
• Collaborate with digital teams to optimise headlines, meta descriptions, and site copy for search performance.
• Quality Control & Compliance
• Proofread and edit all copy to ensure accuracy, clarity, and compliance with industry and regulatory standards.
• Adapt content for multilingual markets, working with translators and localisation specialists where needed.
• Innovation & Market Awareness
• Stay informed on sports calendars, gaming trends, and industry news to ensure timely and relevant content.
• Bring fresh ideas for campaigns, promotions, and content series that capture audience attention.

What Our Client Is Looking For

• Proven experience as a Content Copywriter, Copywriter, or Content Writer ideally within iGaming, sports, entertainment, or digital marketing.
• A strong portfolio that demonstrates versatility: from persuasive ad copy to engaging long-form content.
• Exceptional writing, editing, and proofreading skills, with a flair for storytelling and persuasion.
• Strong understanding of CRM communications, player lifecycle journeys, and multichannel marketing.
• Knowledge of SEO principles and experience writing optimised content without compromising creativity.
• Ability to adapt tone, style, and messaging for different platforms, products, and audiences.
• Thrives under deadlines and can manage multiple projects in a fast-paced, live sports-driven environment.
• A passion for sports and gaming able to translate enthusiasm into copy that connects with players.

Qualifications

• Degree or diploma in Journalism, Marketing, Communications, Media, or related field.
• 35 years of professional writing experience in digital-first industries.
• Experience with content management systems (WordPress or similar), SEO tools (SEMRush, Ahrefs), and analytics platforms is highly desirable.
• Previous experience in iGaming or online betting is a significant advantage.

Why Join Our Client?

• Influence Brand Voice: Be the creative force behind a brand at the cutting edge of iGaming.
• Fast-Paced, High-Impact Industry: No two days are the same your words will shape player journeys in real time.
• Collaborative Culture: Work alongside passionate professionals in marketing, design, CRM, and product.
• Career Growth: Opportunities to move into senior creative, content strategy, or brand leadership roles as the business expands.
• Competitive Rewards: Attractive salary, benefits, and incentives aligned with business performance.

If you're a creative storyteller who can balance sharp copywriting with data-driven marketing impact, this is your chance to build your career in one of the most exciting industries in the world.

Apply today and help our client deliver content that inspires, engages, and converts.