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Content & Copywriter

CLS Human Capital Specialists

Gauteng

On-site

ZAR 200,000 - 300,000

Full time

29 days ago

Job summary

A leading HR technology company is looking for a talented Content & Copywriter in Gauteng. In this role, you will craft compelling content strategies across various platforms, enhance customer engagement through effective marketing materials, and contribute to a dynamic marketing team focused on growth and innovation.

Qualifications

  • 3+ years of experience in content creation or copywriting.
  • Experience in SEO optimization and content for multiple marketing channels.
  • Proficiency in both English and Afrikaans.

Responsibilities

  • Produce high-quality content for blogs, websites, and email campaigns.
  • Develop SEO-optimized content and support demand generation efforts.
  • Create engaging social media content and lead-generation assets.

Skills

Strong writing and editing skills
Expertise in SEO
Familiarity with email marketing platforms
Experience with CRM systems

Education

Bachelor's Degree in Marketing, Communications, Journalism
Digital Marketing Certificate
Content Marketing Certificate

Tools

Google Analytics
SEMrush
Mailchimp
HubSpot

Job description

Vacancy: Content & Copywriter

Introduction:
One of our clients in the HR technology industry is seeking a talented and creative Content & Copywriter to manage their content strategy across multiple platforms. This role involves writing compelling thought leadership pieces, creating SEO-optimized website copy, developing email marketing campaigns, and supporting demand generation efforts. You will work closely with the Marketing, Sales, and Product teams to craft high-impact content that resonates with their audience and drives engagement.

Job Purpose:
The Content & Copywriter will be responsible for producing high-quality content for the company’s blog, website, and email marketing campaigns. This role also involves developing social media content, supporting event promotions, and creating lead-generation assets like whitepapers and case studies.

Requirements

Minimum education (essential):

  • Bachelor's Degree in Marketing, Communications, Journalism, or a relevant field

Minimum education (desirable):

  • Digital Marketing Certificate, or
  • Content Marketing Certificate

Minimum applicable experience (years):

  • 3+ years of experience in content creation, copywriting, or related fields

Required nature of experience:

  • Experience in writing for various marketing channels, including blogs, websites, social media, and email campaigns
  • Proven track record in developing content that drives customer engagement
  • Experience in SEO optimization for websites and content
  • Familiarity with A/B testing for email campaigns and content performance

Skills and Knowledge (essential):

  • Strong writing and editing skills
  • Expertise in SEO and keyword research tools (e.g., Google Analytics, SEMrush)
  • Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot)
  • Ability to write compelling product content and thought leadership pieces
  • Experience working with CRM systems and marketing automation tools

Other:

  • Proficiency in both English and Afrikaans
  • Own transport and valid driver’s licence

Salary:
Market Related

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