Content Copywriter

Initiate International; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading iGaming company in Cape Town is looking for a creative Content Copywriter to join their dynamic team. You will be responsible for crafting engaging content for various platforms, including websites, blogs, and CRM campaigns. The ideal candidate has 3-5 years of experience in digital writing, a strong understanding of SEO principles, and a portfolio showcasing versatile writing skills. This role offers an exciting opportunity to shape brand storytelling and connect with diverse audiences.

Qualifications

• 3-5 years of professional writing experience in digital-first industries.
• Strong portfolio showcasing versatility across campaigns and long-form writing.
• Exceptional writing, editing, and proofreading skills.

Responsibilities

• Write copy for websites, apps, blogs, and newsletters.
• Create campaign messaging that drives user acquisition.
• Proofread and edit content for clarity and compliance.

Skills

Persuasive writing

Editing

SEO best practices

Content strategy

Adaptability for different platforms

Education

Degree in Journalism, Marketing, Communications, or related field

Tools

WordPress

SEMRush

Ahrefs

Job description

Content Copywriter job vacancy in Cape Town.

An exciting opportunity awaits a creative Content Copywriter in Cape Town, South Africa. This is your chance to join a fast-growing leader in the iGaming and Sports Betting industry, shaping brand storytelling and creating compelling content that entertains and engages players across multiple platforms.

This role calls for a versatile writer with a flair for storytelling, a sharp eye for detail, and the ability to craft copy that drives both brand loyalty and business results. You’ll work across digital channels, campaigns, CRM communications, and in-game content, ensuring every word strengthens the brand voice.

Duties and Responsibilities:

• Writing engaging copy for websites, landing pages, apps, blogs, newsletters, and product descriptions.
• Creating persuasive campaign messaging that drives player acquisition, retention, and loyalty.
• Crafting content tailored for different audiences and markets across both short- and long-form formats.
• Developing impactful copy for CRM campaigns including welcome journeys, retention, and reactivation flows.
• Acting as a guardian of brand voice, ensuring consistency across all platforms.
• Applying SEO best practices to optimise visibility while maintaining creativity.
• Proofreading and editing content for clarity, accuracy, and compliance.
• Collaborating with translators and localisation teams to adapt content for international markets.
• Staying informed on sports, gaming, and digital culture to produce timely and relevant content.

Requirements:

• Proven experience as a Copywriter, Content Writer, or similar role in iGaming, sports, or digital marketing.
• A strong portfolio showcasing versatility across campaigns, ads, and long-form writing.
• Exceptional writing, editing, and proofreading skills with a flair for persuasion.
• Experience crafting CRM and player lifecycle content across multiple channels.
• Strong understanding of SEO principles and best practices.
• Ability to adapt tone and style for diverse platforms and audiences.
• Thrive under deadlines and manage multiple projects simultaneously.
• Degree or diploma in Journalism, Marketing, Communications, or related field.
• 3–5 years’ professional writing experience in digital-first industries.
• Experience with CMS (WordPress), SEO tools (SEMRush, Ahrefs), and analytics platforms preferred.
• Previous iGaming or sports betting experience will be highly advantageous.