Content & Campaign Strategist

Growth Troops; Johannesburg; Remote; USD 30,000 - 55,000; Full time

Job summary

A leading company is seeking a versatile Content & Campaign Strategist to enhance their editorial and content marketing efforts. In this fully remote role, you will oversee the content calendar, create SEO-driven assets, and manage multi-channel campaigns. Success in this position requires proficiency in various marketing tools, strong writing skills, and the ability to analyze performance metrics to drive engagement and lead generation.

Benefits

Fully remote, async-friendly work environment

Annual budget for upskilling, design tools, or AI platforms

Direct impact on brand perception and pipeline growth

Qualifications

• 1-3 years of content or campaign experience using a modern CRM or marketing automation tool.
• Proficiency in Excel/Google Sheets for content tracking and performance reporting.
• Portfolio with at least two written samples and one visual/video asset.

Responsibilities

• Manage a rolling 30-day editorial calendar including blogs, case studies, and social content.
• Write and edit SEO-driven content that supports top-of-funnel traffic and mid-funnel conversion.
• Track performance in Google Analytics and Google Sheets; provide actionable insights.

Skills

SEO

Content Creation

Campaign Management

Workflow Automation

Analytics Tracking

Tools

HubSpot

Zapier

Google Analytics

Google Sheets

Canva

Figma

CapCut

Job description

Team: Marketing

Reports to: Director of Marketing

Type: Full-Time

• Remote (U.S. Eastern Time Core Hours)
  
  

Overview

We’re looking for a versatile and execution-focused Content & Campaign Strategist to lead our editorial and content marketing efforts. In this role, you’ll own the content calendar, create high-performing assets across multiple formats, and drive strategic initiatives that boost visibility, engagement, and lead generation.

You’ll thrive if you enjoy writing, experimenting with formats, automating systems, and turning insights into marketing momentum.

Key Responsibilities

• Manage a rolling 30-day editorial calendar including blogs, case studies, social content, and thought leadership
• Write and edit SEO-driven content that supports top-of-funnel traffic and mid-funnel conversion
• Keep brand social channels active and aligned across LinkedIn, Instagram, TikTok, and X
• Work with product and sales teams to transform insights into strong narratives and enablement materials
• Create visuals and video snippets in Canva, Figma, or CapCut to pair with written assets
• Launch and manage campaigns in HubSpot (or HighLevel), using segmentation and personalization for impact
• Automate routine processes using Zapier or Make to connect systems like HubSpot and Salesforce
• Track performance in Google Analytics and Google Sheets; provide actionable insights on engagement and conversion
• Support international sales teams with documentation and lightweight training resources
  
  

What You Bring

• 1–3 years of content or campaign experience using a modern CRM or marketing automation tool (HubSpot preferred)
• Success managing multi-channel campaigns across blog, email, and social
• Working knowledge of workflow automation (Zapier or Make required)
• A portfolio with at least two written samples and one visual/video asset
• Proficiency in Excel/Google Sheets for content tracking and performance reporting
• Strong English fluency; Spanish or Portuguese is a plus
  
  

Bonus Points

• Agency experience or ability to switch between multiple brand voices
• Familiarity with AI content tools like ChatGPT, Midjourney, or Gemini
• Basic HTML/CSS for content formatting in blogs and email
• Experience supporting talent marketing or employer branding campaigns
  
  

First 90 Days – Success Metrics

• Publish a month of scheduled content on time
• Launch a nurture campaign with ≥ 20% open rate and ≤ 1% unsubscribe rate
• Increase organic blog sessions by 15% through SEO improvements
• Shorten content turnaround by 25% using templates and automation
• Deliver a live dashboard tracking content performance and MQL flow
  
  

Why You’ll Love It

• Fully remote, async-friendly work environment
• Annual budget for upskilling, design tools, or AI platforms
• Direct impact—your content will shape brand perception and fuel pipeline growth