Consumer Insights Manager

Pedros; Durban; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading QSR company is looking for a Consumer Insights Manager in Durban. This role involves developing consumer research strategies, translating data into actionable insights, and leading a high-performing team. Candidates should have significant experience in consumer insights, preferably within the food or QSR sectors. Excellent communication and analytical skills are required, alongside a strong understanding of consumer behavior. This full-time role offers a competitive package and opportunities for growth.

Qualifications

• Minimum 5–8 years’ experience in consumer insights or market research.
• At least 3 years in a senior/strategic role.
• Strong background in food, retail, FMCG, or QSR industry.

Responsibilities

• Own the end-to-end consumer insights strategy.
• Design and manage qualitative and quantitative research.
• Translate insights into actionable strategies.

Skills

Strategic thinking

Customer understanding

Data analytics tools

Problem-solving

Communication skills

Education

Bachelor’s degree in relevant field

Master’s degree in relevant field

Tools

SPSS

Tableau

Power BI

Job description

Consumer Insights Manager

2 days ago Be among the first 25 applicants

Role Overview

We are seeking a highly strategic and commercially minded

Role Overview

We are seeking a highly strategic and commercially minded Consumer Insights Manager to lead the development and implementation of consumer research and insights initiatives across our quick service restaurant (QSR) brand. This individual will play a key role in shaping brand, product, and customer strategies through data-driven storytelling and insights, helping to drive growth, innovation, and customer satisfaction in a fast-paced, competitive environment.

Key Responsibilities

• Lead Consumer Insights Function: Own the end-to-end consumer insights strategy, aligning with marketing, product development, operations, and executive leadership.
• Research & Analysis: Design, commission, and manage qualitative and quantitative research to uncover consumer attitudes, behaviors, usage patterns, and brand perceptions.
• Customer Understanding: Drive deep understanding of the QSR consumer, including segmentation, customer journeys, need states, and decision drivers.
• Strategic Influence: Translate insights into actionable strategies and business cases to inform menu development, pricing, customer experience, marketing campaigns, and store innovation.
• Stakeholder Collaboration: Partner with internal teams (Marketing, Product, Operations, Digital, Finance) and external research agencies to ensure insights are embedded into business decisions.
• Trend Tracking: Monitor market, category, and cultural trends impacting consumer behavior, dining occasions, and food innovation.
• Performance Measurement: Support brand health tracking, NPS, customer satisfaction, and loyalty metrics—providing guidance to improve customer engagement and retention.
• Thought Leadership: Act as the voice of the customer at the senior leadership table, helping shape long-term strategy and competitive positioning.
• Team Management: Build and lead a high-performing insights team (if applicable), fostering a culture of curiosity, learning, and commercial impact.
  
  

Required Experience & Qualifications

• Bachelor’s degree in Marketing, Business, Psychology, Statistics, or related field (Master’s preferred).
• Minimum 5–8 years’ experience in consumer insights or market research, with at least 3 years in a senior/strategic role.
• Strong background in the food, retail, FMCG, or QSR industry highly preferred.
• Proven experience in managing complex research programs and transforming findings into strategic recommendations.
• Strong grasp of quantitative and qualitative research techniques and data analytics tools (e.g., SPSS, Tableau, Power BI).
• Excellent communication and presentation skills, with the ability to influence at senior leadership level.
• Highly analytical with a commercial mindset and strong business acumen.
  
  

Key Competencies

• Strategic thinker with strong problem-solving capabilities
• Customer-obsessed with a passion for understanding human behavior
• Commercially savvy and results-oriented
• Collaborative, adaptable, and thrives in a fast-paced environment
• Strong leadership and team development skills

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Restaurants

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