Consultant Journey And Retention Manager

Talent Evolution; Pretoria; On-site; ZAR 279,000 - 335,000; Full time

Job summary

Talent Evolution is seeking an experienced Consultant Journey & Retention Manager to join our marketing team in a health and beauty environment. You will own onboarding, activation, engagement, retention and reactivation initiatives, while optimizing consultant journeys and reducing friction across channels.

You will also lead consultant communications, calendar management, and channel strategy, coordinating with CRM and digital teams to implement journeys, monitor performance and drive

Qualifications

• Diploma or degree in Marketing, Business Management, Retail Management, Customer Experience, Communications or a related field.
• Minimum 3 years’ experience in a marketing, digital marketing or corporate communication environment.
• Strong understanding of customer or Consultant journeys, engagement and retention.
• Experience with CRM, digital communications, loyalty, incentives or referral programmes.
• Exposure to training, learning and development or digital enablement would be advantageous.
• Experience in direct selling, FMCG, beauty, wellness or skin care would be advantageous.
• Analytical and able to turn feedback, data and insights into practical improvements.
• Highly organised with ability to manage multiple initiatives.

Responsibilities

• Own onboarding, activation, engagement, retention and reactivation initiatives.
• Identify Consultant friction points and implement journey improvements.
• Monitor Consultant journey performance and recommend interventions.
• Own Consultant communication requirements, calendars and channel strategy.
• Manage requirements across email, WhatsApp and other Consultant channels.
• Improve communication effectiveness and reduce duplication and communication fatigue.
• Define CRM, audience, segmentation, targeting and automation requirements.
• Work with the Digital Support & CRM Specialist to implement journeys and campaigns.
• Monitor CRM performance and recommend improvements.
• Identify Consultant training and enablement requirements.
• Coordinate Training Academy requirements and learning journeys.
• Monitor training participation, completion and impact.
• Manage requirements for rewards, vouchers, incentives and referral programmes.
• Drive Consultant awareness, participation and adoption

Education

Diploma or degree in Marketing, Business Management, Retail Management, Customer Experience, Communications or a related field

Tools

CRM

Email campaigns

Analytics

Job description

A leading company within the health and beauty sector, is looking for an experienced Consultant Journey & Retention Manager to join their dynamic marketing department.

Duties & Responsibilities

• Consultant Lifecycle & Retention – 30%
• Own onboarding, activation, engagement, retention and reactivation initiatives.
• Identify Consultant friction points and implement journey improvements.
• Monitor Consultant journey performance and recommend interventions.
• Consultant Communications – 25%
• Own Consultant communication requirements, calendars and channel strategy.
• Manage requirements across email, WhatsApp and other Consultant channels.
• Improve communication effectiveness and reduce duplication and communication fatigue.
• CRM & Segmentation – 15%
• Define CRM, audience, segmentation, targeting and automation requirements.
• Work with the Digital Support & CRM Specialist to implement journeys and campaigns.
• Monitor CRM performance and recommend improvements.
• Training & Enablement – 15%
• Identify Consultant training and enablement requirements.
• Coordinate Training Academy requirements and learning journeys.
• Monitor training participation, completion and impact.
• Loyalty, Incentives & Referrals – 15%
• Manage requirements for rewards, vouchers, incentives and referral programmes.
• Drive Consultant awareness, participation and adoption

Desired Experience & Qualification

• Diploma or degree in Marketing, Business Management, Retail Management, Customer Experience, Communications or a related field.
• Minimum 3 years’ experience in a marketing, digital marketing or corporate communication environment.
• A strong understanding of customer or Consultant journeys, engagement and retention.
• Experience working with CRM, digital communications, loyalty, incentives or referral programmes.
• Exposure to training, learning and development or digital enablement would be advantageous.
• Experience in direct selling, FMCG, beauty, wellness or skin care would be advantageous.
• Analytical and able to turn feedback, data and insights into practical improvements.
• Highly organised, with the ability to manage multiple initiatives and competing priorities.
• Strong communicator who can work confidently across different teams and stakeholder groups.
• Collaborative and comfortable working across Sales, Marketing and Digital.

Package & Remuneration

R 25 000 - R 30 000 CTC pm.