Conceptual Copywriter

Flash Group; Wes-Kaap; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A well-established marketing company in Western Cape is seeking a conceptual copywriter to elevate creative quality and develop content across various channels. Candidate should have 4-5 years of experience in brand and retail marketing, strong conceptual thinking, and a deep understanding of local culture. The role is permanent with a dynamic and supportive work culture.

Responsibilities

• Inspires and motivates a talented creative team around them.
• Championing the big idea from concept to full execution.
• Develop content across various marketing channels.

Skills

Copywriting

Conceptual thinking

Digital marketing

Team collaboration

Local culture understanding

Job description

Flash

2025/08/08 Western Cape

Job Reference Number: FH-596

Department: Marketing

Business Unit:

Industry: Marketing

Job Type: Permanent

Positions Available: 1

Salary: Market Related

Relentlessly elevates the creative quality on all work that passes your way, ensuring it resonates with our target audience and translates effectively within a retail-inclined environment.

Job Description

Company:

A well-established brand with a global strategy, that prides itself on making people’s lives easier through frontier technology that creates enabling opportunities.

Culture:

At FLASH, we realise that “the way we do things around here” drives our business and enables us to achieve our purpose of “Making People’s Lives Easier”. Our 3 values are the drumbeat of our business:

• We are all in
• We have each other’s backs
• We are brave
  
  

These values help us to make our People’s lives easier by creating a culture where people come to work because it’s a place where they can engage in meaningful work, in a supportive environment where they can be the best version of themselves and achieve the remarkable!

Job Role:

Are you a conceptual copy ninja who thinks in campaigns and dreams in jingles? Are you a big idea bloomer? Do you secretly love a good pun and often find yourself torn between keeping friends and correcting their grammar? More versatile than duct tape? Do you write for money and fun? If you're that nerd, we want you in our herd. ️ We're looking for an idea-obsessed, and endlessly adaptable conceptual copywriter to join our in-house creative crew. From big-screen TVCs to the tiniest digital banners, you'll be a creative spark that connects brand love with real action.

Responsibilities:

Relentlessly elevates the creative quality on all work that passes your way, ensuring it resonates with our target audience and translates effectively within a retail-inclined environment.

• Inspires and motivates a talented creative team around them, fostering a collaborative environment that leverages both conceptual strengths and retail knowledge.
• Championing the big idea from concept to full execution.
• Develop content across various marketing channels, including ad copy, website copy, email campaigns, social media posts, product descriptions and blog posts, all with a keen understanding of customer needs and journeys.
• Ensure creative work is aligned with business, product and brand strategy.
  
  

Job Requirements

Requirements:

• 4 - 5 years’ experience in both brand and retail marketing or advertising (ideally on well-known local brands).
• Strong conceptual thinker who can turn a blank page into a big, campaignable idea.
• Crafts copy that clicks, converts, and commands attention (especially in digital).
• A storyteller and master of the written word—clear, compelling, and always on-brand.
• Knows what lands in Mzansi. Have a deep understanding of local culture and digital behaviour.
• Experience working in a fintech company.
  
  

Desired Behaviours:

• For the love of words – Lives, eats, breathes, sleeps in language nuance.
• Team-first – Works effortlessly and collaboratively across a multi-disciplined team.
• Curious – Likes to know and get involved in all the gritty detail behind the brief.
• Takes ownership – Owns and champions their work and the work of others.
• Adaptable – Flexible enough to meet changing needs or direction.
• Clear and concise - Excellent communication and presentation skills.
• Opportunistic – Loves a challenge and can find creative opportunities in the most unlikely places.
• Keeps up - Can survive and thrive in a fast-paced environment.
• Local insight - Experience to execute market campaigns with in-depth knowledge of the varied South African marketing landscape and consumers.