Conceptual Copywriter

Accenture in South Africa; Wes-Kaap; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A leading global professional services company is seeking a Conceptual Copywriter to join their creative team in Cape Town. The role involves crafting high-quality copy for social media, collaborating with various stakeholders, and staying abreast of industry trends. Ideal candidates will have a tertiary qualification in Copywriting and strong experience in digital and TTL advertising.

Qualifications

• Strong experience as a MW Copywriter in an advertising or digital agency.
• Excellent command of English (verbal and written).
• Portfolio demonstrating TTL & digital work.

Responsibilities

• Craft copy suited for social formats while maintaining quality.
• Collaborate with creative teams and internal stakeholders.
• Stay updated on advertising trends and industry best practices.

Skills

Digital Copywriting

Content Marketing

Social Media Knowledge

Presentation Skills

Time Management

Education

Tertiary qualification in Copywriting

Tools

Office365

Job description

We are looking for a Conceptual Copywriter to join our creative team in Cape Town.

Responsibilities (but not limited to):

1. Craft copy that’s suited to social formats without sacrificing its quality.
2. Work closely with the creative teams (designers, art directors, etc.) and share constructive views.
3. Collaborate with internal stakeholders to bring value and cohesion.
4. Understand the brief thoroughly to ensure clarity before starting tasks and seek solutions.
5. Maintain on-brand writing and adapt tone of voice for different clients.
6. Handle projects of various sizes and be invested in the final product.
7. Understand social media platforms, tools, and fundamentals of content marketing.
8. Learn quickly about latest social media formats, trends, and audience behaviors to keep work relevant.
9. Appreciate creative strategy and show curiosity about business operations.
10. Present ideas and concepts confidently to the team.
11. Practice cross-channel thinking and contribute creative solutions.
12. Innovate with formats and platforms to produce ground-breaking work.
13. Support and advise junior team members.
14. Proofread copy for spelling, grammar, and tonal accuracy.
15. Provide relevant feedback and input.
16. Apply strategic thinking to analyze situations and respond with solutions.
17. Stay updated on advertising trends and industry best practices.

Qualifications and requirements:

1. Tertiary qualification in Copywriting / Digital Copywriting.
2. Proficient in Office365 (MS Teams, Word, PowerPoint, etc.).
3. Strong experience as a MW Copywriter in an advertising or digital agency.
4. TTL & digital experience is essential.
5. Knowledge of digital writing, industry trends (Twitter spaces, metaverse), and principles of best practice.
6. Understanding social platforms and paid formats.
7. Own social media account or regular consumer of social media, familiar with TikTok (beneficial).
8. Excellent command of English (verbal and written).
9. Strong presentation and time management skills.
10. Ability to multitask across campaigns and briefs.
11. Portfolio demonstrating TTL & digital work.

Personal attributes:

1. Team player with ability to work independently.
2. Creative thinker with an out-of-the-box approach.
3. Proactive, resilient, and meticulous.
4. Comfortable working on-site and with alcohol brands if required.

About Accenture: a leading global professional services company helping organizations build digital core, optimize operations, and accelerate growth. With 738,000 people across more than 120 countries, we are at the forefront of technological change, combining industry expertise with innovative ecosystem relationships to deliver value at speed and scale.