Conceptual Copywriter

Accenture In South Africa; Johannesburg; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A leading global professional services company is seeking a Conceptual Copywriter to join their creative team in Johannesburg. The role involves crafting high-quality copy for various social formats, collaborating with creative teams, and staying abreast of industry trends. Candidates should possess a tertiary qualification in Copywriting and strong experience in advertising, with a portfolio showcasing their work.

Qualifications

• Strong experience as a MW Copywriter in an Advertising or Digital Advertising Agency.
• Excellent command of the English language (both verbal and written).
• Portfolio demonstrating TTL & Digital work.

Responsibilities

• Craft copy suited to social formats while maintaining quality.
• Collaborate with creative teams and internal stakeholders.
• Stay updated on advertising trends and best practices.

Skills

Digital writing

Creative thinking

Presentation skills

Time management

Multitasking

Attention to detail

Education

Tertiary qualification in Copywriting or Digital Copywriting

Tools

Office365

Job description

We are looking for a Conceptual Copywriter to join our creative team in Johannesburg.

Responsibilities (but not limited to):

• Craft copy that’s suited to social formats without sacrificing its quality
• Work closely with the creative teams (i.e., designers, art directors, etc.); share views and contribute constructively
• Collaborate with broader internal stakeholders to bring value and cohesion
• Listen to understand the brief to ensure clarity before undertaking tasks and seek solutions
• Understand the importance of on-brand writing and adapting different tones of voice for different clients
• Work on small, medium, and large projects and be invested in the final product
• Understand relevant social media platforms and tools and the fundamentals of great content marketing
• Quickly learn the latest social media formats, trends, and social behaviors of the audience to adapt work and ensure relevance
• Appreciate creative strategy and be curious about how businesses operate
• Present ideas and concepts articulately and confidently to the team
• Practice cross-channel thinking and contribute creative solutions
• Come up with exciting and unique ways to manipulate formats and platforms to create ground-breaking work
• Advise juniors and offer support
• Proofread copy to ensure there are no spelling, grammar, or tonal errors
• Provide relevant and reasonable feedback and input
• Engage in strategic thinking, analyze situations, and respond with solutions
• Keep abreast of advertising trends and industry best practices

Qualifications and requirements:

• Tertiary qualification in Copywriting or Digital Copywriting
• Proficient in Office365 (e.g., MS Teams, Word, PowerPoint)
• Strong experience as a MW Copywriter in an Advertising or Digital Advertising Agency
• TTL & Digital experience is essential (well-versed in Digital)
• Sound knowledge of digital writing, interest in industry trends (e.g., Twitter Spaces, the Metaverse), and understanding of principles and best practices
• Thorough understanding of social platforms and paid formats
• Own social account or regularly consume social media; familiarity with TikTok or curiosity about it (beneficial)
• Excellent command of the English language (both verbal and written)
• Strong presentation and time management skills
• Strong multitasking skills (ability to handle multiple campaigns/briefs simultaneously)
• Portfolio demonstrating TTL & Digital work

Personal attributes:

• Team player with the ability to work independently
• Creative “out-of-the-box” thinker
• Proactive and resilient
• Meticulous with attention to detail
• Comfortable working on-site and with alcohol brands (if required)

About Accenture:

Accenture is a leading global professional services company that helps the world’s leading businesses, governments, and organizations build their digital core, optimize operations, accelerate revenue growth, and enhance public services—creating tangible value at speed and scale. We are a talent and innovation-led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in driving that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise, and global delivery capability.