Conceptual Art Director

The Make it Good Company; Cape Town; On-site; ZAR 305,000 - 365,000; Full time

Benefits offered by this job

Healthy lunches

Flexible leave

Flexible hours

Culture

AI tools adoption

Storytelling focus

Job summary

The Make it Good Company in Cape Town is seeking a creative lead to develop video-led ideas and branded content. You will translate briefs into clear creative direction and work with animators, editors, and illustrators from shoot through post.

You will build mood boards, decks, and visual narratives, partnering with senior creatives to refine concepts before client presentations. A strong portfolio and design tools proficiency are essential.

Qualifications

• Portfolio showing campaign thinking, concept development and video-led ideas.
• Ability to articulate a creative rationale and build a deck.
• Strong Photoshop and Illustrator skills.
• Experience art directing or supporting art direction on animation, edit or shoot work.

Responsibilities

• Develop video-led ideas, branded content and campaignable territories alongside senior creatives.
• Turn strategic briefs into clear creative direction.
• Build mood boards and references to keep the craft sharp.
• Collaborate with animators, editors and illustrators from shoot through post.

Skills

Campaign thinking

Concept development

Video-led ideas

Art direction

Creative rationale

Deck building

Education

Visual communication degree or diploma

Tools

Photoshop

Illustrator

Premiere

After Effects

Job description

Location: Central Cape Town
Work model: On-site, full time
Salary: R30 000 CTC

About our client..

Our client is a hybrid production studio and agency based in Cape Town, built to flip the script on traditional advertising. Strategy, creative, production and post all sit under one roof, with agency-level conceptual thinking applied to campaignable ideas and brilliant visuals. They create everything from animated explainers and brand films to broadcast packages and motion-led campaigns, and the work is fast, thoughtful and strategic, made by people who genuinely care about their craft.

Why you'd want to work here:

• Daily healthy lunches
• sorted Flexible leave, up to 21 days, matched to where you come from
• Flexi hours in practice, no rigid 9-to-5
• A genuine 'give a sh*t' culture with zero corporate nonsense
• Strong focus on AI adoption, including their own internal briefing tools
• A fast-moving, storytelling-first environment

What the job involves:

• Developing video-led ideas, branded content and campaignable territories alongside senior creatives
• Turning strategic briefs into clear creative direction
• Building mood boards and references that keep the craft sharp
• Working with animators, editors and illustrators from shoot through to final post
• Getting hands-on in shoots and edits, covering framing, styling, grading, typography and motion
• Building decks that sell ideas through visual logic, pacing and storytelling
• Partnering with copywriters on visual narratives and campaign ideas
• Sharpening ideas with senior and creative director feedback before client presentation
• Working with production to balance creative ambition with budget and practical realities
• Communicating clearly, constructively and without ego

REQUIREMENTS

What you need to be considered:

• A portfolio showing campaign thinking, concept development and video-led ideas, no portfolio, no response
• The ability to articulate a creative rationale and build a deck
• Strong Photoshop and Illustrator skills
• Experience art directing, or supporting art direction, on animation, edit or shoot work

Bonus points if you:

• Also know your way around Premiere or After Effects
• Hold a formal visual communication degree or diploma
• Can create and enhance work using generative AI
• Have client-facing experience
• Can convey ideas through basic storyboarding