Communications & Marketing Manager

BGA Recruitment; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A prominent golf club in Johannesburg is seeking a Marketing and Communications Manager. The ideal candidate will lead all marketing strategies, manage communications with members and guests, and ensure effective use of digital platforms. Candidates must have at least 3 years of experience in a similar position, a relevant degree, and familiarity with golf and padel. This role requires creativity, strong organization, and attention to detail.

Qualifications

• Minimum 3 years’ experience in a similar position.
• In-depth knowledge and experience of digital marketing and communications.
• Must have an understanding of golf.

Responsibilities

• Develop an effective marketing and communications strategy.
• Manage daily marketing of the Golf Club and associated facilities.
• Create and submit monthly reports to the General Manager.

Skills

Digital marketing expertise

Strong communication skills

Creative thinking

Social media management

Attention to detail

Education

Relevant digital marketing/communications degree

Job description

OVERVIEW

• To play a key role, in conjunction with Management and the Golf Committee, in leading the Golf Club towards the achievement of its strategic and tactical goals.
• To achieve high standards of performance adopting effective management and leadership techniques.
• To professionally manage all aspects of internal and external marketing & communications of Golf Club (including Bar & and Padel facility) on a day-to-day basis
• To contribute to the achievements of the Club’s financial goals of increasing year on year revenue and profitability.

Marketing;

Develop an effective marketing strategy for both internal (members) and external (guests) stakeholders.

Increase memberships (golf, social & padel) as well as participation by members and visitors, across both facilities, in all events to generate maximum revenue.

Manage the daily marketing of Golf Club, and The bar & Cafe on all platforms, keeping all information up to date, including but not limited to :

Website

My Club Account

Social media

Golf Ads

Notice board

Clubhouse

Tour operators

Develop effective marketing campaigns to promote golf, padel and social events.

Design artwork for these marketing campaigns

Manage the member & visitor databases of Golf Club

Identify new opportunities to promote the Golf Club.

Submit a monthly marketing report to the General Manager.

Communications;

Develop an effective communications strategy for both internal (members) and external (guests) stakeholders.

Ensure the club’s calendars, golf, padel and social, are updated regularly with a rolling 3-month view.

Keep members and guests abreast of upcoming events and important dates.

Regular communications of all relevant information to members and guests.

Compile the monthly newsletter.

Ensure information from all departments is submitted on time to ensure the newsletter is compiled and sent by the determined deadline.

Submit a monthly communications report to the General Manager.

Social Media;

Manage the social media pages for all facilities

Develop content for and maintain the social media pillars.

Create a social media calendar with a rolling 3-month view of posts for planning purposes.

Submit a monthly social media report to the General Manager.

Surveys, Feedback & NPS;

Develop, manage, analyse and report back on member and guest surveys.

Promote and keep record of NPS rating.

Minimum 3 years’ experience in a similar position.

Relevant digital marketing / communications degree.

In depth knowledge and experience of digital marketing and communications.

Must have an understanding of golf.

Must be familiar with padel.

Must have a good understanding of club events.

Creative, innovative, entrepreneurial and tech driven.

High level of attention to detail.

Computer literate & social media savvy.

Able to work independently.