Communications & Marketing Manager

Findojobs South Africa; Gauteng; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A local Golf Club in Gauteng is seeking a Marketing and Communications Manager to enhance its outreach and engagement with members and guests. Responsibilities include developing effective marketing strategies, managing social media content, and ensuring timely communications of events. Ideal candidates will have at least 3 years of experience in a similar role, a degree in digital marketing or communications, and a strong understanding of golf events.

Qualifications

• Minimum 3 years’ experience in a similar position.
• In depth knowledge and experience of digital marketing and communications.
• Must have an understanding of golf and club events.

Responsibilities

• Develop an effective marketing strategy for stakeholders.
• Manage the daily marketing of Golf Club and its facilities.
• Regular communication of relevant information to members and guests.

Skills

Digital marketing

Creative thinking

Attention to detail

Social media management

Communication skills

Education

Relevant digital marketing / communications degree

Tools

Social media platforms

Website management tools

Job description

OVERVIEW

• To play a key role, in conjunction with Management and the Golf Committee, in leading the Golf Club towards the achievement of its strategic and tactical goals.
• To achieve high standards of performance adopting effective management and leadership techniques.
• To professionally manage all aspects of internal and external marketing & communications of Golf Club (including Bar & and Padel facility) on a day-to-day basis
• To contribute to the achievements of the Club’s financial goals of increasing year on year revenue and profitability.

Marketing;

• Develop an effective marketing strategy for both internal (members) and external (guests) stakeholders.
• Increase memberships (golf, social & padel) as well as participation by members and visitors, across both facilities, in all events to generate maximum revenue.
• Manage the daily marketing of Golf Club, and The bar & Cafe on all platforms, keeping all information up to date, including but not limited to:
  • Website
  • My Club Account
  • Social media
  • Golf Ads
  • Notice board
  • Clubhouse
  • Tour operators
• Develop effective marketing campaigns topromote golf, padel and social events.
• Design artwork for these marketing campaigns
• Manage the member & visitor databases of Golf Club
• Identify new opportunities to promote the Golf Club.
• Submit a monthly marketing report to the General Manager.

Communications;

• Develop an effective communications strategy for both internal (members) and external (guests) stakeholders.
• Ensure the club’s calendars, golf, padel and social, are updated regularly with a rolling 3-month view.
• Keep members and guests abreast of upcoming events and important dates.
• Regular communications of all relevant information to members and guests.
• Compile the monthly newsletter.
  • Ensure information from all departments is submitted on time to ensure the newsletter is compiled and sent by the determined deadline.
• Submit a monthly communications report to the General Manager.

Social Media;

• Manage the social media pages for all facilities
• Develop content for and maintain the social media pillars.
• Create a social media calendar with a rolling 3-month view of posts for planning purposes.
• Submit a monthly social media report to the General Manager.

Surveys, Feedback & NPS;

• Develop, manage, analyse and report back on member and guest surveys.
• Promote and keep record of NPS rating.

• Minimum 3 years’ experience in a similar position.
• Relevant digital marketing / communications degree.
• In depth knowledge and experience of digital marketing and communications.
• Must have an understanding of golf.
• Must be familiar with padel.
• Must have a good understanding of club events.
• Creative, innovative, entrepreneurial and tech driven.
• High level of attention to detail.
• Computer literate & social media savvy.
• Able to work independently.